visual communication designvictorian certificate of education 2013 visual communication design...

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Victorian Certificate of Education 2013

VISUAL COMMUNICATION DESIGNWritten examination

Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

QUESTION AND ANSWER BOOK

Structure of bookNumber of questions

Number of questions to be answered

Number of marks

8 8 90

• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.

• StudentsareNOTpermittedtobringintotheexaminationroom:tee-squaresandboards,textureboards,blanksheetsofpaperand/orwhiteoutliquid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof19pages.• Resourcebookof12pages.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.

• AllwrittenresponsesmustbeinEnglish.

At the end of the examination• Youmaykeeptheresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2013

2013VISCOMEXAM 2

Question 1 (3marks)Belowarethreethird-angleorthogonaldrawings.

Usingtheinformationthatthetwo-dimensionalviewsandthethree-dimensionalsketchprovide,addthemissingline(s)foreachdrawing.

1.

TOP VIEW

FRONT VIEW SIDE VIEW

2.

TOP VIEW

FRONT VIEW SIDE VIEW

3.

TOP VIEW

FRONT VIEW SIDE VIEW

InstructionsAnswerallquestionsinthespacesprovided.

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Question 2 (6marks)Drawthreedifferentfreehandsketchesintheboxesprovidedtodemonstrateyourunderstandingofthedesignprinciplethatisidentifiedundereachbox.

Use onlythetwoshapesnexttoeachboxtogenerateeachsketch.Youmaychangethescale,overlaporrepeattheshapes,andusecolourinyouranswers.

1.

asymmetricalbalance

2.

symmetricalbalance

3.

hierarchy

2013VISCOMEXAM 4

Question 3–continued

Question 3 (15marks)Refertopages3–6oftheresourcebookforlargerand/orcolouredversionsofthevisualcommunicationsthatarerelatedtoQuestion3.

Answerallquestionsreferringtothevisualcommunicationthatisidentified.

Figure 1

a. ReferringtoFigure1,discusstheeffectivenessoftheuseofshapeinthisillustration. 2marks

Due to copyright restriction,this material is not supplied.

5 2013VISCOMEXAM

Question 3 –continuedTURN OVER

Figure 2

b. ReferringtoFigure2,listtwospecificcharacteristicsofthepossibletargetaudience.

Explainwhichfeaturesinthevisualcommunicationleadyoutothisopinion. 4marks

characteristic 1

characteristic 2

explanation

2013VISCOMEXAM 6

Question 3 –continued

Figure 3

c. Tick(P)thecorrectbox.

ReferringtoFigure3,selectoneofthefollowingthatbestdescribesthebalancethatisusedinthisvisualcommunication.

balance–symmetrical

balance–asymmetrical

Explainhowdesignelementsand/orprincipleshavebeenusedtoachievebalanceinthisvisualcommunication. 3marks

Due to copyright restriction,this material is not supplied.

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Designer:LukeLucas

Figure 4

d. ReferringtoFigure4,explaina decisionthatthedesignermayhavemadewithregardtoonematerialandonemethodthatmayhavebeenusedinthedesignprocess. 6marks

material

explanation

method

explanation

2013VISCOMEXAM 8

Question 4 (7marks)

Figure 5

CreateacompositionintheboxbelowusingtheletterXinFigure5.

Yourdesignmust

• useonlyblackandwhite

• haveasimilardistributionofbothfigureandground

• repeattheletterthatisshowninFigure5.

Youcanchangetheproportion,scale,orientationandtypefaceoftheX.

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CONTINUES OVER PAGE

2013VISCOMEXAM 10

Question 5 –continued

Question 5 (15marks)Figure6isadrawingofacastobject.Youarerequiredtodrawathird-angleorthogonaldrawingofthisobjectusingthegridthatisprovidedonpage11.ArrowAindicatesthefrontview.

Yourdrawingneedstoinclude

• ascaleof1:1

• threeviews

• allhiddenandcentrelines,labelsandthesymbol.

Yourdrawingmustadheretotheappropriatetechnicaldrawingconventions.

A

Figure 6

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CompleteyouranswertoQuestion 5 inthespacebelow.

= 10 mm

2013VISCOMEXAM 12

Question 6 (9marks)Figure7isalinedrawingofapairofheadphoneslyingonatable.Usingtone,rendertheheadphonestoenhancetheirform.Thearrowindicatesthedirectionofthelight.

Yourresponsemust

• usethelightsource,asindicatedbythearrow

• includeshadowsthatarecastontotheheadphonesandtheground

• usetexturetoindicatethesurfaceofdifferentmaterials.

Colourisoptional.

Thereferencematerialonpage7oftheresourcebookhasexamplesoftexturesthatyoumayuse.

Figure 7

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Question 7–continuedTURN OVER

Question 7 (15marks)

2011 St Kilda Film Festival StudioBraveisanaward-winningMelbourne-baseddesignstudiothathasbeenworkingwiththeCityofPortPhillipsince2008onthebrandingoftheStKildaFilmFestival.StudioBravehasbeenresponsibleforthefilmfestival’sdesignmaterial,whichmayincludeposters,programs,websites,advertising,tickets,e-communication,accreditationpasses,digitalpresentations,signageandT-shirts.

In2011,thefilmfestivalwasheldatTheAstorTheatreinStKilda.StudioBravetookitsinspirationfromthisiconic,historic,ArtDecocinemaandvintagefilmpostersfromvariouseras.

ThedesignerwasEliseLampe.

Refertotheimagesonpages8and9oftheresourcebooktoanswerallpartsofQuestion7.

a. IdentifyoneresourcethatStudioBravemayhaveusedasinspirationforgeneratingideas.Discussevidenceoftheapplicationofthisresourceinthevisualcommunications. 3marks

resource

discussion

b. IdentifyoneexampleofmediathatmayhavebeenusedbyStudioBrave.Selectonestageinthevisualcommunicationdesignprocesswherethismediamayhavebeenusedanddescribehowitwasused. 4marks

media

stage

description

2013VISCOMEXAM 14

Question 7–continued

Figure 8streetbanner

Figure 9website

c. Figures8and9showtwopresentationformatsfromtheStKildaFilmFestival2011campaign.

Whenworkingwiththetwodifferentpresentationformats,thedesignerwouldhaveneededtoconsiderarangeoffactors,includingscaleandproportion.

Discusstheimpactofscaleandproportiononthedesignofthesetwopresentationformats. 4marks

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d. TheCityofPortPhillipmayhavewantedtoincludetheservicesofadesignspecialistfromthefieldsofindustrialorenvironmentaldesign.

Selectoneofthesefields.Identifyonedesignerfromthisfieldanddescribetheirpossiblecontributiontothefilmfestival̓scampaign. 4marks

design field

designer

description

2013VISCOMEXAM 16

Question 8–continued

Question 8 (20marks)

Lighthouses of Australia Inc.LighthousesofAustraliaInc.isanon-profitorganisationthataimstocreateahigherprofileforAustralianlighthouseswithinAustraliaandoverseas,andtherebypreserve,protectandpromotetheirplacewithinourhistory.

The briefYourbriefistocreateaconceptforapostcardthatcanbeusedaspartoftheorganisation̓sawarenesscampaign.Thepostcardwillbeavailableforfreefromtouristinformationbooths,ateventsalongthecoastandinvariousshopsincoastaltowns.Thedesignmayalsoappearontheorganisation̓swebsite.

YouarerequiredtocreateadesignforthefrontofapostcardtopitchtoLighthousesofAustraliaInc.

Yourdesignmust

• includeimageryrelatedtoalighthouse(s)

• useshape,colourandtype

• includeonlythewords

– preserve– protect– promote

• showaneffectiveuseofthedesignprincipleoffigure-ground.

Thereferencematerialonpages10–12intheresourcebookistheresearchforthisdesignbrief.

Youshouldgenerateyourconceptsfromthisresearch.

a. Usingthespacesprovidedonpage17,generatetwodifferentconceptsforthepostcard.Producearangeofvisualisationdrawingsforeachconcept. 6marks

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Question 8 –continuedTURN OVER

Concept 1 (visualisation drawings)

Concept 2 (visualisation drawings)

2013VISCOMEXAM 18

Question 8–continued

b. Fromthetwoconceptsthatyouhavedrawnonpage17,choosetheconceptthatbestfulfilstherequirementsofthedesignbrief.Tick(P)oneoftheboxesbelowtoindicateyourchoice.

Evaluatetheeffectivenessofthisconceptinmeetingtherequirementsofthebrief. 2marks

concept1

concept2

evaluation

19 2013VISCOMEXAM

END OF QUESTION AND ANSWER BOOK

c. Inthepostcardtemplatebelow,produceyourfinaldesignideaforthepostcard.Youmaychooseaportraitorlandscapeorientation.(Ifyouchooselandscape,youmayturnthepagearound.) 10marks

d. Explaintwowaysinwhichyourfinaldesignmeetstherequirementsofthebrief. 2marks

Victorian Certificate of Education 2013

VISUAL COMMUNICATION DESIGN

Written examination

Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

RESOURCE BOOK

Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2013

2013VISCOMRESOURCEBOOK 2

ThIS pAGE IS BLANK

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Reference material for Question 3

Figure 1

illustration

Title:BobDylan

Client:MarkBaltyPublishing

Designer:NomaBar

Due to copyright restriction,this material is not supplied.

2013VISCOMRESOURCEBOOK 4

Figure 2

postcardforEckersley’sartandcraftcompetition

(competitionclosed15April2009)

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Figure 3

iTunesgiftcard

ApplePtyLtd

Due to copyright restriction,this material is not supplied.

2013VISCOMRESOURCEBOOK 6

Figure 4

brochureforthe2012PrintWeaveMakeexhibition

(presentedbyAustralianPrintWorkshop,AustralianTapestryWorkshop,Craft)

Designer:LukeLucas

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Reference material for Question 6

2013VISCOMRESOURCEBOOK 8

Reference material for Question 7

StKildaFilmFestival2011campaign

Studio:StudioBrave

Designer:EliseLampe

Client:CityofPortPhillip

poster

openingnightinvitation

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streetbanner

program

website

2013VISCOMRESOURCEBOOK 10

Reference material for Question 8

11 2013VISCOMRESOURCEBOOK

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2013VISCOMRESOURCEBOOK 12

END OF RESOURCE BOOK