virtual reality immersion for new media dayton
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VIRTUAL REALITY & MIXED REALITY I M M E R S I O N
NEW MEDIA DAYTON | 3/10/2017Patrice Hall, Marxent Labs | @patricehall @marxent
“Virtual Reality was once the dream of science fiction.
But the internet was also once a dream, and so were computers and smartphones.
The future is coming.”MARK ZUCKERBERG, FaceBook post, March 25, 2014
VIRTUAL-WHAT?
4IMAGES FROM GOOGLE EARTH
5IMAGES FROM GOOGLE EARTH
MIXED REALITYIS MORE THAN
HEADSETS:Changing how we live,
learn, and shop.
6IMAGES: By Stephenbalaban - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23187179 | GOOGLE CARDBOARD
STEREOSCOPY
1800s-1900s TODAY
7
MARKERLESS
8
WHY?
10HYPE CYCLE BY GARTNER
HOW?
AdoptingAR/VR
12
RETAIL PRODUCTS
DESIGNSTORYTELLING
EDUCATIONTRAINING
ENTERTAINMENTGAMINGTRAVEL
360 VIDEOSHOW 3D PRODUCTS
BUILD AN APPJOIN A PLATFORM
Marketing with virtual
reality
13
Become a user
Build your own
experience
Showcase your
products
Leverage a platform
Tell your story
14
SNAPCHAT
IMAGES: SNAPCHAT.COM
POKEMON GO:“Over 35,000 locations—ranging from Starbucks to Sprint retail stores—paid to become sponsored locations in the game.”-FORTUNE, FEB 27, 2017
More features are expected to be added this year.
Pokemon GO: Getty Images
16
Nat Geo:educate
Image: National Geographic
17
Make It fun
Image: Ikea
Image: Marxent
Empowerusers
Creating Virtual Reality
19
GAME DEVELOPERAPP DEVELOPER
3D ARTISTDESIGNER
HARDWARELICENSES
APP STORESHOSTING
What the computer in virtual reality enables us to do is to recalibrate
ourselves so that we can start seeing those pieces of information
that are invisible to us but have become important for us to
understand.
- Douglas Adams
The Virtual Future
21
MARKERLESSIMMERSIVE AR
PLATFORMS
VIRTUAL REALITY COLLABORATION
COMMUNITIES
22
HOLOLENS
Image: Microsoft
23
HOLOLENS
Image: Microsoft
Reference
1. Stereoscopic Image By Stephenbalaban - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23187179
2. http://fortune.com/2017/02/28/pokemon-go-niantic-mwc-2017/
3. https://www.snapchat.com/ads/sponsored-geofilters
4. http://vrscout.com/news/microsoft-to-power-virtual-reality-headsets/
5. https://techcrunch.com/2016/02/21/virtual-and-augmented-reality-will-be-mobiles-demand-driver-not-its-replacement/
6. http://www.nationalgeographic.com/news-features/son-doong-cave/2/#s=pano37
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