virginia · in 2020, we'll distribute 200,000 copies of our handy pocket map at the following...
Post on 10-Oct-2020
2 Views
Preview:
TRANSCRIPT
ME
DIA
K
IT 2
02
0
VirginiaKids Trail
An EEP Brand
AboutWhere Kids Can Be KidsAt Virginia Kids Trail, our mission is to promote kid
friendly experiences in the Shenandoah Valley
through Heritage, Creativity, Wellness, and Action.
With our handy Pocket Map, interactive website,
and extensive social media reach, our partners
achieve top of mind presence with folks planning
fun and educational experiences.
Established in 2014 as part of Go Blue Ridge Travel,
the Virginia Kids Trail has branched out with a new
website and is expanding distribution of its wildly
popular Pocket Map.
Heritage "Ridge"
Creativity"Shenny"
Wellness "Fungi"
Action "Bucket"
2
DemographicsOUR PRIMARY AUDIENCE
3
In today's fast-paced world, moms are the family
decision makers. Studies show that today's moms make
most travel and purchase decisions for the household.
Mothers are our largest audience, which is why we are
able to give our kid-centric partners the eyes they need.
Our numbers are growing and they are targeted. We
have a very loyal audience who trusts VA Kids Trail to
have their next travel ideas on supply.
For every one reader, expect the trickle-down effect to
reach 10 others within her circle.
Females aged 25-44
Educated
Family-oriented
Live in the Shenandoah Valley and surrounding
regions
4,000+ unique fans and daily exposure
Kids TrailPocket Map
Reserve Your Place
Our VA Kids Trail Pocket Map features the
best attractions and lodging destinations
perfect for kids of all ages! Space is
extremely limited. Learn more about getting
your business listed on page 8.
4
DistributionIn 2020, we'll distribute 200,000 copies of our handypocket map at the following locations:
Chick-Fil-AI-81 Hotel Registration Desks70+ Partner locationsLibraries Loudoun & Frederick County Parks & RecreationVisitor centers throughout the Blue Ridge and ShenandoahValley and Clearbrook and Fredericksburg Welocme Centers
Put your
business in
front of
200,000
decision
makers
New KidsTrail Website
Join the Trail!
Our new website virtually models the Kids Trail Map,
showcasing activities any kid will love. From half to multi-
day itineraries, the website is the go-to resource for
families and visitors to the Blue Ridge and Shenandoah
Valley; from Northern Virginia to Central and Southwest
Virginia. We also include our neighbors in the Eastern
Panhandle of West Virginia!
5
SOCIAL REACH
Our social channels put your business in
front of decision making females 25 - 44
years old with children 3 - 13 years old.
Social media has a dedicated audience of
over 4,000 with an engagement rate
between 6 - 13% (industry avg is 1.5 - 5%).
We showcase your business as a kid
friendly experience for our local and out-
of-town travelers.
Promote your business and events to a
new audience
Kids Trail specific specials show ROI
Our social media presence is steadily
growing, which means more coverage for the
great things you're accomplishing.
The Kids Trail thanks you for supportingour mission of promoting kid friendlyexperiences in the Shenandoah Valley!
2,100 Followers
Dedicated following
6.3% Engagement Rate
Engagements increased
183% in 2019
95% Female Audience
6
Almost 300 Followers
44% follower growth in
2019
Engagement Rate 13%
Engagements increased
127% in 2019
77% Female followers
Video content being
produced for new website
Sponsored Ads will be
created
Emerald VALUE INCLUDES
There are many reasons why small businesses
find this membership the best value.
Understanding who buys at this level explains it
best.
An Emerald partner values a community
relationship. Their target market is our audience.
Location on Kids Trail Pocket Map
Featured website listing on multiple category
pages
Personalized business blog and guaranteed
inclusion in itinerary blogs
Featured social media posts
Guaranteed table/banner space for your
marketing materials during the Interstate 81
GoBRT Clearbrook Welcome Center Summer
Blitz (May - July)
Extra benefit! Listings on our sister websites and
social media channels - Go Blue Ridge Travel, Taste
of Blue Ridge, and Blue Ridge Bride
(when applicable).
Memberships 7
#1 Seller - Put - and keep your message “top ofmind” with our most popular marketing package.
$1999 a year
8
GOLD
SILVER
Location on Kids Trail Pocket Map
Featured website listing on two category pages
Inclusion in blogs and social media posts
$999 a year
Website listing on category page
Inclusion in blogs and social media posts
$499 a year
Both Gold and Silver can displaytheir rack cards at GoBRT's
Clearbrook Welcome Center fivemonth Blitz from May to July
All levels of membership will bepart of the $50,000
2020 marketing campaign to kickoff the new Kids Trail Website
8
WHY DO MEMBERS JOIN?
Networking Opportunities
Audience Share Program
Educational Opportunities
Business Development
Case Studies
Marketing Consultations
One on one advice
Marketing Campaigns
Social Media Engagement
Website Exposure
Pocket Map Distribution
9
JOIN OUR COMMUNITY!
V IRG IN IA K IDS TRA IL PARTNERS
Five-time recipient ofVA Tourism Marketing
Leveraging Grant
11
top related