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VirginiaKids Trail

An EEP Brand

AboutWhere Kids Can Be KidsAt Virginia Kids Trail, our mission is to promote kid

friendly experiences in the Shenandoah Valley

through Heritage, Creativity, Wellness, and Action.

With our handy Pocket Map, interactive website,

and extensive social media reach, our partners

achieve top of mind presence with folks planning

fun and educational experiences.

Established in 2014 as part of Go Blue Ridge Travel,

the Virginia Kids Trail has branched out with a new

website and is expanding distribution of its wildly

popular Pocket Map.

Heritage "Ridge"

Creativity"Shenny"

Wellness "Fungi"

Action "Bucket"

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DemographicsOUR PRIMARY AUDIENCE

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In today's fast-paced world, moms are the family

decision makers. Studies show that today's moms make

most travel and purchase decisions for the household.

Mothers are our largest audience, which is why we are

able to give our kid-centric partners the eyes they need.

Our numbers are growing and they are targeted. We

have a very loyal audience who trusts VA Kids Trail to

have their next travel ideas on supply.

For every one reader, expect the trickle-down effect to

reach 10 others within her circle.

Females aged 25-44

Educated

Family-oriented

Live in the Shenandoah Valley and surrounding

regions

4,000+ unique fans and daily exposure

Kids TrailPocket Map

Reserve Your Place

Our VA Kids Trail Pocket Map features the

best attractions and lodging destinations

perfect for kids of all ages! Space is

extremely limited. Learn more about getting

your business listed on page 8.

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DistributionIn 2020, we'll distribute 200,000 copies of our handypocket map at the following locations:

Chick-Fil-AI-81 Hotel Registration Desks70+ Partner locationsLibraries Loudoun & Frederick County Parks & RecreationVisitor centers throughout the Blue Ridge and ShenandoahValley and Clearbrook and Fredericksburg Welocme Centers

Put your

business in

front of

200,000

decision

makers

New KidsTrail Website

Join the Trail!

Our new website virtually models the Kids Trail Map,

showcasing activities any kid will love. From half to multi-

day itineraries, the website is the go-to resource for

families and visitors to the Blue Ridge and Shenandoah

Valley; from Northern Virginia to Central and Southwest

Virginia. We also include our neighbors in the Eastern

Panhandle of West Virginia!

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SOCIAL REACH

Our social channels put your business in

front of decision making females 25 - 44

years old with children 3 - 13 years old.

Social media has a dedicated audience of

over 4,000 with an engagement rate

between 6 - 13% (industry avg is 1.5 - 5%).

We showcase your business as a kid

friendly experience for our local and out-

of-town travelers.

Promote your business and events to a

new audience

Kids Trail specific specials show ROI

Our social media presence is steadily

growing, which means more coverage for the

great things you're accomplishing.

The Kids Trail thanks you for supportingour mission of promoting kid friendlyexperiences in the Shenandoah Valley!

2,100 Followers

Dedicated following

6.3% Engagement Rate

Engagements increased

183% in 2019

95% Female Audience

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Almost 300 Followers

44% follower growth in

2019

Engagement Rate 13%

Engagements increased

127% in 2019

77% Female followers

Video content being

produced for new website

Sponsored Ads will be

created

Emerald VALUE INCLUDES

There are many reasons why small businesses

find this membership the best value.

Understanding who buys at this level explains it

best.

An Emerald partner values a community

relationship. Their target market is our audience.

Location on Kids Trail Pocket Map

Featured website listing on multiple category

pages

Personalized business blog and guaranteed

inclusion in itinerary blogs

Featured social media posts

Guaranteed table/banner space for your

marketing materials during the Interstate 81

GoBRT Clearbrook Welcome Center Summer

Blitz (May - July)

Extra benefit!  Listings on our sister websites and

social media channels - Go Blue Ridge Travel, Taste

of Blue Ridge, and Blue Ridge Bride

(when applicable).

Memberships 7

#1 Seller - Put - and keep your message “top ofmind” with our most popular marketing package.

$1999 a year

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GOLD

SILVER

Location on Kids Trail Pocket Map

Featured website listing on two category pages

Inclusion in blogs and social media posts

$999 a year

Website listing on category page

Inclusion in blogs and social media posts

$499 a year

Both Gold and Silver can displaytheir rack cards at GoBRT's

Clearbrook Welcome Center fivemonth Blitz from May to July

All levels of membership will bepart of the $50,000

2020 marketing campaign to kickoff the new Kids Trail Website

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WHY DO MEMBERS JOIN?

Networking Opportunities

Audience Share Program

Educational Opportunities

Business Development

Case Studies

Marketing Consultations

One on one advice

Marketing Campaigns

Social Media Engagement

Website Exposure

Pocket Map Distribution

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JOIN OUR COMMUNITY!

V IRG IN IA K IDS TRA IL PARTNERS

Five-time recipient ofVA Tourism Marketing

Leveraging Grant

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