virgin media profile

Aaron Heffernan, Ian Christie & Anthony Dignam

FOUNDER

HISTORY

CULTURE

ORGANISATIONAL –

STRUCUTRE

MISSION

MARKETS

PRODUCTS

FUTURE PLANS

CONCLUSION

Sir Richard Branson Born 18th July 1950

Diagnosed with dyslexia

Opened his first record shop in 1971

Estimated net worth $5.2 billion

Knighted for services to Entrepreneurship 2000

World Records attempts, T.V. and Film

Resident of Necker Island, British Virgin Islands

Many humanitarian efforts

Largest company in the Virgin Group

Virgin media was formed through merger of NTL, Tele-west, Virgin.net, Virgin Mobile in 2007

Approx. 10 million customers Globally

Acquired by Liberty Global, headed by Irish-American billionaire John Malone costing approx. $23.3 billion in 2013

Performance and excellence plan

Employee ownership and responsibility, in a rewarding and fun environment

Motivated by customer feedback to continually innovate and improve their service

The company is community orientated

“Train them well enough so they can leave, treat them well enough so they don’t want to ”

• Top heavy Hierarchical structure.

• Broken down into C.E.O. & Chairman

• Big Names: Tom Mockridge (CEO) & Rob Evans (C.T.O.)

• They’re tasked with improving the environmental

impact.

Tom Mockridge (C.E.O.) Paul Buttery (C.O.O.) Rob Evans (C.T.O.) Robert Dunne (C.F.O.)

Top provider in unified communications in U.K. & Ireland

The Virgin way

More inclusive workforce

Creating something special

Virgin Media UK and Ireland -Servicing businesses and consumers

Fixed and Mobile telephone service

Broadband Internet and Television bundles

Spending £107 million a year on advertising

The tone of ads are personal and light-hearted similar to Branson’s philosophy on business – It has to be involving and fun.

MARKETS

https://youtu.be/gLTQJKIyraQ

• VPN & SECURITY

• CONSULTANCY

• CLOUD & DATA CENTRE SERVICES

• BROADBAND & PHONE BUNDLES

• INTERNET ACCESS

• VOICE & UNIFIED COMMUNICATIONS

Project lightning - £3bn network expansion to reach 17 million UK homes by 2019

Virgin Media has announced that it will be rolling out Fiber-to-the-Premises (FTTP) to 1 million homes and businesses

Virgin Media launching a new set-top box – TiVo, in competition to Sky Q

Cautious decision making in the wake after Brexit vote

CONCLUSION

The strategy for the virgin brand is about listening, learning and inspiring good ideas and this fits well in todays media driven world, appealing to all generations for their communications needs.

You can’t imagine any company besides Virgin Media for the services offered within their campaigns, the brand has been doing so much storytelling for so long that it’s a part of the fabric of the company.

THANK YOU & ANY QUESTIONS..?

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• Windows SOE Manager (2015) 04 abstract. Available at:

http://shodhganga.inflibnet.ac.in/bitstream/10603/49170/4/04_abstract.pdf (Accessed: 19

November 2016).

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https://scholar.google.com/scholar?q=business+communications+in+modern+organisations

&btnG=&hl=en&as_sdt=0%2C5&as_ylo=2015 (Accessed: 19 November 2016).

• https://www.pinterest.com/explore/recognition-quotes/