virgin media profile
TRANSCRIPT
Aaron Heffernan, Ian Christie & Anthony Dignam
FOUNDER
HISTORY
CULTURE
ORGANISATIONAL –
STRUCUTRE
MISSION
MARKETS
PRODUCTS
FUTURE PLANS
CONCLUSION
Sir Richard Branson Born 18th July 1950
Diagnosed with dyslexia
Opened his first record shop in 1971
Estimated net worth $5.2 billion
Knighted for services to Entrepreneurship 2000
World Records attempts, T.V. and Film
Resident of Necker Island, British Virgin Islands
Many humanitarian efforts
Largest company in the Virgin Group
Virgin media was formed through merger of NTL, Tele-west, Virgin.net, Virgin Mobile in 2007
Approx. 10 million customers Globally
Acquired by Liberty Global, headed by Irish-American billionaire John Malone costing approx. $23.3 billion in 2013
Performance and excellence plan
Employee ownership and responsibility, in a rewarding and fun environment
Motivated by customer feedback to continually innovate and improve their service
The company is community orientated
“Train them well enough so they can leave, treat them well enough so they don’t want to ”
• Top heavy Hierarchical structure.
• Broken down into C.E.O. & Chairman
• Big Names: Tom Mockridge (CEO) & Rob Evans (C.T.O.)
• They’re tasked with improving the environmental
impact.
Tom Mockridge (C.E.O.) Paul Buttery (C.O.O.) Rob Evans (C.T.O.) Robert Dunne (C.F.O.)
Top provider in unified communications in U.K. & Ireland
The Virgin way
More inclusive workforce
Creating something special
Virgin Media UK and Ireland -Servicing businesses and consumers
Fixed and Mobile telephone service
Broadband Internet and Television bundles
Spending £107 million a year on advertising
The tone of ads are personal and light-hearted similar to Branson’s philosophy on business – It has to be involving and fun.
• VPN & SECURITY
• CONSULTANCY
• CLOUD & DATA CENTRE SERVICES
• BROADBAND & PHONE BUNDLES
• INTERNET ACCESS
• VOICE & UNIFIED COMMUNICATIONS
Project lightning - £3bn network expansion to reach 17 million UK homes by 2019
Virgin Media has announced that it will be rolling out Fiber-to-the-Premises (FTTP) to 1 million homes and businesses
Virgin Media launching a new set-top box – TiVo, in competition to Sky Q
Cautious decision making in the wake after Brexit vote
CONCLUSION
The strategy for the virgin brand is about listening, learning and inspiring good ideas and this fits well in todays media driven world, appealing to all generations for their communications needs.
You can’t imagine any company besides Virgin Media for the services offered within their campaigns, the brand has been doing so much storytelling for so long that it’s a part of the fabric of the company.
THANK YOU & ANY QUESTIONS..?
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