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Post on 22-Oct-2014
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Online + Videofrom a creative point of view
I’m Michael Thuy
I’m Michael Thuy
• Find me on LinkedIn
I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM
I’m Michael Thuy
• Find me on LinkedIn
• Entrepreneur MTFR.COM
• Digital Creative Director
Storytelling
• Try to remember an advertising campaign
Storytelling
• Try to remember a story or a fairy tale
Video and storytelling
Video and storytelling
• Generational
Video and storytelling
• Generational
• Used to it
Video and storytelling
• Generational
• Used to it
• Visual is powerful sense
Dangers of porting tv to online
Online ≠ TV
No control over the environment
Suzuki vs. Ducati
Suzuki vs. Ducati
Media Budget
€ time
Media Budget
€ time
Media Budget
€ time
Media Budget
€ time
Media Budget
€ time
Media Budget
€ time
Good idea
Good idea
• It’s like a dvd with extra’s
Good idea
• It’s like a dvd with extra’s
• Show more (making of)
Good idea
• It’s like a dvd with extra’s
• Show more (making of)
• Create your own environments and time
Bravia
Bravia
Skip TV
Skip TV
• Use online as starting point of a campaign
• Grow your story from there
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