video marketing on steroids for realtors

Web 2.0Video Marketing on Steroids

Why Video???

Wouldn’t it be silly to have to read a commercial?

Free reports are like reading a commercial

Wouldn’t you rather just watch a story?

Video marketing is telling a story

Remember This?

Does Anybody Really Watch?

• http://budurl.com/YouTubeNumbers

10 Real Estate Video content Ideas

Must Have In All Videos

The Five W’s

Where in the world is…?

One of my best strategies…

Water tower or local landmark

Win movie tickets

Come to the office to pick up

Invite referral partners to video market with you

Send Personal 1 View Videos

What works best?

Blogging

YouTube

Viddler.com

Direct Email BombBomb

FaceBook (and fanpage)

Blogging

• Pro’s

• Free/Easy

• Can personalize your page

• Shows all your past videos

• No Advertising

• Cool Widgets (weather,etc)

• Only you can post

Con’s

• Have to drive traffic to it

• Have to keep up with it

• Doesn’t have a video counter

YouTube

• Pro’s

• Great SEO -Search Engine Optimization (Google owns it) *slow way to build list

• Massive audience

• Validates who you are (as seen on) (billboard as seen on Youtube)

• Free

• Counts your views

Con’s

• This is HUGE!!! – Competitors can advertise on it

• Can only have 10 minute videos

• Have to drive traffic to it

Viddler

• Pro’s

• Free

• Lots of Storage space

• Holds long videos

• Easy to upload and download

• No competitor advertising

• Counts your video views

Con’s

• Doesn’t do search engine optimization very well

• Have to drive traffic to it

Instant Video Generator

• Pro’s

• You are in charge of advertising

• Easy to use

• Has an opt-in

• Uses a postcard and has lots of templates

Con’s

• It isn’t free

• Has a small video *this could be a plus if you read your scripts

• Videos must be flv

Facebook

Pro’s

• Free

• Easy

• Built-in traffic

• Cross market by posting links to your other accounts (blogs, etc)

Con’s

• No video counter

• Has a time limit

TubeMogul.com

How to Record Videos

Webcam

Digital Camera

Regular Camcorder

Smart Phone

How to Edit Video

Camtasia

Adobe Premier Elements

Windows Movie Media / iMovie

Don’t Edit (BEST)

Editing Features

Green Screening

Sets the stage for your video

Can go to cool interesting places

Con - Sometimes people can tell

Super cool site to get pics for background

More Features…

Music (findsounds.com)

Also sets stage for video

Can fade in and out

Helps diminish “dead time”

Intro, captions, credits

It is this easy…..

It is this easy……

www.fiverr.com

What do I do with my Videos?

Get the word out – Emails, signature lines, referral partners, flyers, other peoples newsletters

Invite partners to record with you and send to their list *****HUGE!!!!!

Put on your website, your Facebook and where ever else you can think of.

Mix it up – Some personal, some work, some funny, some serious

Start TODAY

Don’t be afraid – You go grocery shopping don’t you?

Call Me And I’ll Help You Get Started

What To Do NOW!

Cool Free Stuff

www.slydial.comwww.jingproject.com

www.viddler.comwww.ping.fm

www.reqall.com/phonewww.surveymonkey.comwww.getfreebooks.com

www.providesupport.comwww.qrstuff.comwww.fiverr.com

What Do I Do Now?

Make the decision. Without the decision there is no action. Without action there are no results.

Without results there is no success. Just…….