how realtors can leverage video testimonials for business results
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NHAR Fall Convention Seminar on Leveraging Video Testimonials for Business ResultsTRANSCRIPT
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Video Testimonials – Leveraging Your Relationships for Ongoing Business Results
New Hampshire Association of Realtors Convention
Oct 18, 2010
@Cyndee Haydon (727) 710-8035 [email protected]
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Let Your Happy Clients Help You
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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How to Leverage Effective Video Testimonials for Ongoing Business Results
Why Video Testimonials Work for Realtors? The10 Secrets to Creating Powerful
Testimonials 6 Top Client Testimonials for Realtors 4 Best Times to Get Client’s Testimonials 3 Biggest Myths BUSTED! See the 8 Simple Steps to Making a Video
Testimonial in under 5 minutes.
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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We Live and Work in a Digital World
* 32% of Buyers found home
they bought online
* 87%+ of Buyers on Internet
* 34% Buyers found home
through a real estate agent.
And…38% of Sellers chose Agent by referral
43% of Buyers chose Agent by referral NAR 2008 Home Buyer Home Seller Survey
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Why Video?
It’s Easy It’s Free It’s Powerful It’s Growing Fast It’s here to Stay It’s Your Leverage!
Win the Rule of 7-38-55
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Be 93% More Effective
Leverage the 7%-38%-55% RuleWords (7%)Tone of Voice (38%)Body Language (55%)
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Written vs Video Testimonials
Then
And…
Now
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Secret to More Referral Business…
Simple…..Get More Referrals
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Discover…
The Top 10 Secrets to
Easily Create…
Powerful
Videos
Testimonials
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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1) Ask at the Right Time
So when IS ….
the Right Time?
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Biggest Myths - #1
Myth 1 –
Can’t Do Testimonial Until…
the Transaction Closes
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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4 Best times to do a Testimonial
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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2) Only Focus on One Thing
Only Focus on 1 part of the TransactionCan do any part of Transaction that’s
complete “Interview style” testimonials - just ask them
questionsGuide Them based on your “testimonial”
needs
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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3) Know your Purpose
www.SandbarsToSunsets.com/clients
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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6 Top Video Testimonials Ideas
1. How you saved your Buyer money
2. How you sold your Seller’s home fast
3. How you helped them/solved problems
4. How you’re there after the sale
5. Made relocation easy/selling easy
6. Always had their best interests End with …They’d gladly refer you …”
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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4) Priming Your Client
“People want to hear from other real people”
“It’s the Ultimate
Thank You for us.”
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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5) Only Record Once
Authenticity => Believability => Trust
Make it easy
to say “Yes
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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6) Make the Camera “Invisible”
Get set then Focus on Clients Completely
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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7) Keep it short
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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8) Be Authentic
Candid + Authentic = TrustBe YourselfBe Relaxed Be Calming
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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9) Progress not Perfection
Critique of Our First Video TestimonialPoor sound qualityPoor lightingProgress Not Perfection => Done
Results…???
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Biggest Myths - #2
Myth 2 – You need a website or blog WRONG!!!!
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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10) Make It…Then Unleash the Power
Our 1st video has been viewed over 8400 times on YouTube alone
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Create your own YouTube Channel
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Why not add them to your emails…
In your email signature…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Share them other places like…TubeMogul
FREE www.Tubemogul.com Upload & Then it Pushes out to 26 sites
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Also Quickly Share videos by Email
With Flip Camera Can Easily Customize & send multiples
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Share them on…Your Blog &even Create Testimonial Page
www.SandbarsToSunsets.com/clientsExample…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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5000+ More Reasons to Start…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Periodically Analyze Results
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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See Who’s Watching
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Now you Know “The10 Secrets to Creating Powerful Videos Testimonials”
1. Ask at the “Right Time”2. Focus on Only 1 Part of Transaction3. Know Your Purpose - Generic vs Specific4. Prime Client5. Only Record Once6. Make the Camera “Invisible”7. Keep the Video Length Short 8. Be Your Authentic Self 9. Embrace Progress Not Perfection 10. Share Them…and analyze your results!
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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And then Rinse - Lather - Repeat
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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The 8 Simple Steps for Making Your Video Testimonial Movie
Using the Flip Camera with Built in Easy to use SoftwareBuilt in Music and Sound optionsStep by Step..
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Why the Flip Camera is still my pick for
“Video for Dummies”
Low Cost to Start $149 – FlipMino $229 – FlipMinoHD
Easy to Use Immediate Results Built in Software Makes
Sharing Effortless Get more info at www.TheFlip.com
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Video’s Recorded…Now What?
Once you have recorded your video using the 10 secrets…
You’re ready to:
1. Make a Movie and
2. Share your Video
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 1 - Plug Flip Camera into your computer’s USB Port
Flip comes with built in Software…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 2 - Click Movie Button – Drop & Drag clips
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 3 - Add Title & Credits for Branding and Contact
Brand in credits with name, phone, site
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 4 – Easily Add Music Options
Get’s rid of background noise…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 5 - Title Your Movie & Create..
Name movie then push “Create Movie”
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 6 – Bring Up Finished Movies
Click Movies on left - See all Movies Then click on Movie you want to send…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Step 7 Click “Online” & “YouTube”
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Upload to YouTube Easily
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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3 YouTube Privacy Settings
PublicPrivateUnlisted
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FlipShare makes it Simple to Share
Instant Video Viewing Easy Editing One Click EmailingInstantly upload to
AOL MySpace YouTube and other sites
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Summarize - 8 Simple Steps to Making Your Videos Testimonial Movies
1. Plug Flip in USB Port on computer
2. Flip SW opens & Click Movie button
3. Brand It – Title & Credits
4. Add Music as desired
5. Give Movie Title and “Create”
6. Bring up finished Movies
7. Click “Online” and ‘YouTube”
8. Upload to YouTube and smile!
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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So Imagine when….
You can sign your emails..“These 100 people have an
important message they think you should hear before buying or selling”
…and you link to your testimonial channel/page
How powerful will that be?
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Or the day we can say…
“100+ Reasons to
Do Business with
Cyndee and Jack”…
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Biggest Myths - #3
Myth 3- It’s Hard to learn and takes lots of time FlipShare makes it Simple to Share Instant Video Viewing Easy Editing One Click Emailing Instantly upload to
AOL MySpace YouTube and other sites
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Easy to Do with other Cameras
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Picasa Gives YouTube Option
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Powerful Relationships and Referrals => Keep on Giving
Those that start today will have an incredible advantage.
Why would
you wait?
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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3 Things You Can Do Now…
Contact Past Clients and Ask current clients to do videos...
Sign up for FREE YouTube.com AccountAnd Fill out your Profile info
Sign up for FREE Tubemogul Account Create logins for sites you want to push to
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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Summary – Leveraging the Power of Social Proof & Relationships
Social Media, Social Networks & Video sharing is here to stay & Growing Fast
Video Testimonials are the Relationship Gift that keeps on giving
Increase the “Speed of Trust”Be Your own Best Referral Source & It’s Easy and FREE except for a digital
Camera
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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My hope for you is that you’ll…
Jump In…and Just Do it!
Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com
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The Power of Video Testimonials
A copy of this presentation is on slideshare.net