vicco all detergent
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The Market
Vicco
Vicco products
All detergent
Product
Price and place
Promotion
SWOT analysis
Future plans
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THE MARKET AND MAJOR PLAYERS
The detergentmarket of India isvalued as the thirdlargest in the world
at Rs 57 billion
The major playersin the detergentmarket of India areAriel, Rin, Surf,Wheel, Fena,Nirma, Ghadi, etc.
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ALL is
positioned
with the
mid scale
products
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VICCO
1952-Founded by late Shri K.V.Pendharkar,
15% of company's total production- overseas market.
Established strong foothold in almost every developedcountry in Asia, Europe, America, Africa and Australia.
Today, 50 years later, the group stands majestically as agrand conglomerate of13 companies.
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VICCO PRODUCTS
Turmeric Skin Cream
Vajradanti Paste
Vajradanti Powder
Vajradanti SF (Sugar Free)Turmeric Multipurpose Cream
Turmeric Face Wash
Turmeric Skin cream (Oil Base)
Turmeric WSO Cream
Narayani Cream
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VICCO PRESENTS ALL DETERGENT
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PRICING AND PLACE
SIZE PRICE
SACHET Rs. 1.50
200 gms Rs. 19
500 gms Rs. 49
1 kg Rs. 99
2 kg Rs. 149
5 kg Rs. 299
The launch of Vicco All would first be inmajor cities like Mumbai , Delhi , Bangalore
and Kolkata and the slowly we will penetrate
the rest of India
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PROMOTION
We are planning to target the middle income
households
For that we are going to Put hoardings
Advertise in BEST buses and ST(rural) buses also
Advertise in ladies compartments in trains
Advertise on bus stops
Give free samples
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PROMOTION
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SWOT ANALYSIS
Strengths
well known brand
Low price
Low advertising cost
Powerful marketing
Availability in various sizes as per convenience
Weakness
Strong competitors
New venture for the brand
Highly substitute-able product
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Opportunities
Rural area penetration
Increasing the volume of productionSeason and fashion influences
Geographic export
Low cost of sachets targeting mass market
Threats
Detergent price war
Introduction of local products
Economic crisisEnvironmental effects
Change in preferences
Political effect
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Future plans
Ayurvedic All
All bar
All detergent booster
Tie up with a leading washing machine
company
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Nitin Singh-134
Himank Gaur-78
Aman Singh-132
Kiran Karamchandani-90
Zainab Khan-95
Hitesha Thakkar-140
Ravi Verma-144
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