vi jornadas emadrid "unbundling education". unbundling the university degree: experience...

3,500,000monthly users

Unbundling the university degree

Natalie Cernecka, OpenClassrooms, at VI eMadrid Workshop June 2016

Hobby For 8 years Cofounders were 11 and 13

Pro For 2 years OpenClassrooms Freemium model

Bootstrap For 5 years As students

Global 2015+

1999 2007 2013 2015

#1 vocational edtech platformin Europe

40 team members 2,000,000 € raised 1,200

courses

Our mission: make education accessible

1.7 mln learners

Jobs-oriented paths focusing on digital skills

4

Product ManagerWeb development

Project ManagerDigital marketing

Project ManagerDigital design

Junior web developer Front-end developer PHP Symfony

developer

iOS developer Android developer Entrepreneur Digital designer Community manager

Fullstack developer Video game developer Data scientist Digital marketer Java developer CTO

UX designer

Courses produced in-house

5

Courses produced with partners

1. Specifications

Topic, learning objectives, summary

Pedagogical scenario

Production launch

2. Content creation

Text, videos, and exercises

Shooting, post-production

Coursereview

3. Pre-enrollmentCommunication

(newsletter, blog, social network, PR)

4. Operation

Community management

Customer service

5. Feedback analysisAudience, number of

enrolled users

Completion rates

Release

Instructional design and course production

One-to-one & small group mentoring

8

Subscription plans

9

Premium SoloFree Premium Class

Access to all courses

No mentoring

Unlimited video streaming

Course certificates

Premium Plus

Access to all courses

Personal mentoring

Unlimited video streaming

Achievement certificates

State-recognized degree

20 eur / monthFree 90 eur / month 300 eur / month

Access to all courses

Group mentoring

Unlimited video streaming

Achievement certificates

Access to all courses

No mentoring

Limited video streaming

Online degree in Multimedia project management

How it works

Launched in July 2015State-recognised degreeTogether with IESA MultimediaEveryone can enrolEntirely mooc-based, self-paced, 24/24 7/7Modules and individualisationProject-based approachPeer assessmentOne-to-one mentoringCompetences validates by mentorsFinal project defense with a commission

Online degree: 1st in europeFirst results and lessons learnt

E-mail : natalie.cernecka@openclassrooms.comTwitter : @NatalieCernecka

Get in touch