velocity - 2016 digital performance management

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Headline

Name, Date

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Rosetta Stone: Translating a Web Perf Discussion into a Revenue Perf Discussion Dan Boutin, September 22, 2016

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Why do I need to learn another language?

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Amazon is eating your lunch, and it’s not even close

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SOASTA’s Translation

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Identify campaigns that are:• Highly effective• Stale• Ineffective• Impacted by poor web

performance

SOASTA’s unique & innovative approach – Real-time Analytics

Maximize revenue of campaigns and promotions by optimizing in real-time

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The SOASTA Difference – Why are we unique?

Real-Time Campaign Analytics

Real-User Performance

Data

• All of the data, all of the time, forever

• No sampling

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SOASTA Real-Time Campaign Analytics

Anomaly Detection (Tolerance Bands)

All Activity

Activity by Campaign

Cumulative Revenue

All Activity

Cumulative Revenue by Campaign

Anomaly Detection Revenue spike? Is there

a price error?Revenue too low? Check

webperf

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Real-Time Session Path Analysis

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How does this help you?

Business: I want to make more money

IT Ops: What do I

improve first?

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Top 3 challenges our customers address to start their DPM Journey

• How does web performance impact conversion,

revenue and user engagement?

• How do we build more accurate performance tests with

our own user data

• How to prioritize areas for improvement that have the

greatest impact on conversion and engagement?

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More revenue? It’s Use Cases!

Promotions. A/B Tests. Inventory.

Promotion not performing?…then be pro-active!

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More revenue? It’s Use Cases!

….cut the price. Send out another e-mail blast..

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More Revenue? It’s Use Cases!Get involved in the design. Build alternate scenarios.

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DPM – The business view

(Digital Operations Center)

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Rosetta Stone: Translating a Web Perf Discussion into a Revenue Perf Discussion Dan Boutin, September 22, 2016