vasileios tziokas sample portfolio july 2014

Marketing & PR Manager Vasileios Tziokas 1

Since October 2010 I have been Creative Consultant and Marketing Manager at UPSTREAM.

I am offering a variety of marketing services…

Global scale account management covering stages from concept generation to media planning.

ATL & BTL Production

Here is a full list of successful productions for 2011-12:

ITALY TIM, ITALY Vodafone, NIGERIA Airtel, NIGERIA MTN , CAMEROON MTN, IVORY COAST MTN, BRAZIL Claro, SERBIA VIP, ROMANIA Vodafone, BRAZIL Vivo, GHANA Airtel, ZAMBIA Airtel,

GABON Airtel, UGANDA Airtel, TANZANIA Vodacom, KENYA Airtel, OMAN Nawras, GHANA MTN, VIETNAM Vinaphone,

ARGENTINA Personal, BRAZIL TIM, LIBERIA MTN, BRAZIL Oi, UGANDA MTN, COLOMBIA Comcel, SAUDI ARABIA STC, TUNISIA

Tunisiana

Or just visit Upstream’s YouTube page

Brand Identity and Positioning

Logo-based design proposal for Upstream’s technology platform webpage , 2011

Marketing material production for emerging markets.

Teaser promo poster for 8ta, South Africa’s first 4g mobile carrier, 2011. The promo grand winner would join a formula 1 racer as co-pilot on an especially designed two-man F1 car for a day, on the Kyalami Grand Prix Circuit track.

Print proposal, 2011 Ambient media proposal, 2011

PR and marcomms

Selected PR coverage

Global Events Organization like Mobile World Congress and CTIA

Upstream had recently grown from a small Greek mobile marketing agency to a truly global marketing technology and solutions provider. Serving top brands and mobile operators in over 40 countries, Upstream has offices in London, Rome, Athens, Redwood City California, Dubai, Singapore, Bucharest, and Rio de Janeiro. It has executed more than 160,000 campaigns and interacted with 500 million consumers worldwide for companies like Vodafone, T-Mobile, TIM, The Coca-Cola Company, BMW, BSkyB, Johnson & Johnson, Nestlé, Shell, Unilever, Verizon, and Skype. It’s proprietary marketing technology platform is built around maximizing consumer response through optimization, gamification, message contextualization and personalization, and advanced insights and analytics.

Upstream was a very exciting company by 2010.

But it didn’t look it...

One of my jobs was to change the look and feel in a way that reflected

the company’s inner character.

Corporate brochure opening page, 2012 Corporate brochure opening page, 2011

Upstream homepage, 2010

Case study powerpoint excerpt, 2011 Case study brochure page, 2012

Upstream’s approach to mobile marketing favors optimization vs

digital bombardment.

Powerpoint slide for corporate presentation, 2012

So I changed every single bit of Upstream’s communication that

failed to serve the company’s

“speak less - gain more” approach to mobile marketing.

Upstream banner, 2011 Upstream banner, 2012

Mural for Upstream’s stand at the Mobile World Congress, Barcelona 2012

Indoor posters at the Effective Mobile Marketing [EMMA] Awards, London 2012

Corporate gift, Chocolate Box cover design, 2012

Information Visualization was a big part of re-telling what Upstream had to say

Upstream had recently grown from a small Greek mobile marketing agency to a truly global marketing technology and solutions provider. Serving top brands and mobile operators in over 40 countries, Upstream has offices in London, Rome, Athens, Redwood City California, Dubai, Singapore, Bucharest, and Rio de Janeiro. It has executed more than 160,000 campaigns and interacted with 500 million consumers worldwide for companies like Vodafone, T-Mobile, TIM, The Coca-Cola Company, BMW, BSkyB, Johnson & Johnson, Nestlé, Shell, Unilever, Verizon, and Skype. It’s proprietary marketing technology platform is built around maximizing consumer response through optimization, gamification, message contextualization and personalization, and advanced insights and analytics.

Remember this bit?

Now it could be told like this:

Powerpoint slide for corporate presentation, 2012

Indoor poster for Upstream’s technology platform [MCS] at the EMMA Awards, London 2012

Corporate presentation slides, 2012

I introduced the use of infographics for publishing research results of

studies funded by Upstream.

Infographics proposals for “Mobile Marketing Consumer Attitudes” research results, 2011

Infographics can be a great way to grab attention.

Final approved draft, 2011

This one did:

http://econsultancy.com/uk/blog/7697-10-mind-blowing-mobile-infographics

http://econsultancy.com/uk/blog/7626-

smartphone-users-open-to-ads-infographic

Infographic, proposal for “Offers On Mobile: The U.S. Survey” research results, 2011

Final approved draft, 2011

Sometimes, the noble pursuit of putting all the data on a single

page can be taken too far.

Marketing Communications Suite [MCS] infographic, 2011

This was an attempt to explain all the functions of Upstream’s technology platform.

When the data runs too long...

Fold-out infographic for “Consequenses of Digital Bombardment” comparative study, conducted in U.K and U.S. in 2012

The recruiting game

A highlight of 2011 was working closely with Upstream Senior VP of Innovation

Guy Krief, in order to creatively solve the problem of sorting

through 10,000 job applications for the position

of Campaign Manager.

We decided to devise an online test that would screen applicants and rank them according to a set of gamified challenges that would

reveal a contestant’s relevant skills.

We called it the Upstream Challenge.

Opening page and screen 1, Upstream Challenge 2011

screen 2, Upstream Challenge 2011

screen 3, Upstream Challenge 2011

Closing page, Upstream Challenge 2011

It got their attention, plus that of the media...

“At Upstream, some 700 people completed the 60-minute online test since it went online in late 2011. Upstream only notified those who scored beyond a certain level of points in order to discourage challenge-takers from assuming that participation would result in a job, Krief says. Those who scored well were contacted by phone, and four have been hired in recent weeks. Another two are in the pipeline, he adds.”

http://management.fortune.cnn.com/2012/04/10/games-

job-recruiting/

Fortune/CNN article, April 10, 2012

one Line marketing/

Persado

am Another focal point of my work at

Upstream has been the creation of a new brand entity,One Line

Marketing, or 1LM that was later transformed to Persado, a new

company. Persado is the only Greek company that has ever received

funding from Bain Capital. Very broadly, it refers to the use of

technology in the attempt to maximize the response rates of a

short, text-based sales message.

This interdependence between words and numbers had to be

apparent on the logo.

1 LINE MARKETING logo first draft, 2012

1 LINE MARKETING logo variations, 2012

1 LINE MARKETING logo, 2012

Corporate presentation slide, 2012

Last but not least, few more examples of the marketing material

I have supervised:

TIM Brazil, 2011

STC Saudi Arabia, 2012

Glo Nigeria, 2011

Of course, culturally relevant work is not reserved solely for remote

regions.

In-house invitation, 2012

In-house party invitation for the celebration of winning the Verizon account , 2013

So, that was Upstream

vasileios tziokas sample portfolio july 2014

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