vanity dies hard: make your facebook strategy make sense

Vanity Dies HardMake Your Facebook Strategy

Make Sense

“The number of ‘fans’ you have does not make you better than anyone else. Hitler had millions, and Jesus had 12.”

Increased Exposure

Increased Traffic

Provided Marketplace Insight

Developed Loyal Fans

Generated Leads

Grow Business Partnerships

Reduced Marketing Expenses

Improved Sales

0% 20% 40% 60% 80% 100%

89%

75%

69%

65%

61%

54%

47%

43%

Reach Engagement Engagement

Source: Social Media Examiner, Social Media Marketing Industry Report 2013

Social Media Is Overwhelmingly About Reach And Engagement

Marketing success metrics

haven’t changed

ReachNumbers, demos, overlap and

frequency

ResonanceChanges in perception

ReactionImpact on sales and

maximizing efficiency across channels

The Right Measurement Can Transform Business

Hmm… Interesting

Tell me more…

Do You Currently Spend On Social?

Will You Spend In The Next Year?

Will You Spend In Five Years?

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

7%

9%

16%

Marketers Plan To Expand Their Social Budgets

Source: The CMO Survey August 2013

Facebook Is The Most Important Social Media Platform For Marketers

49%

16%

14%

12%

9%

Facebook LinkedIn Blogging Twitter Others

Source: Social Media Examiner, Social Media Marketing Industry Report 2013

Marketers Are Planning To Increase How Much They Use Facebook

Source: Social Media Examiner, Social Media Marketing Industry Report 2013

66%

28%

3%

4%

Increase Stay The Same

FACEBOOK IS ONE OF THE MOST EFFECTIVEMARKETING PLATFORMS ON THE PLANET

1.1 Billion Active Users Worldwide

Reach Your Target Audience At Scale

Source: Facebook internal data based on inferred and reported data, March 2013

1.2MFemale

25+

1.1MRelationship

Engaged Married

1.1M13-25 Mobile

2.5Mpeople inGreece

Every day, onaverage, we see

>5xwhich is

«Το Βήμα»than that of

>1.7xwhich is

than that of«Κλεμμένα Όνειρα»

>1.5xwhich is

than that ofYoutube

Every Day, More Time Is Spent On Facebook Than Anywhere Else Online

Face

book

YouTu

be

Yahoo

!

Goo

gle

Pinte

rest

Inst

agra

m

Twitte

r

Micro

soft

02468

101214

Desktop Time Spent

Avera

ge D

aily M

inu

tes

18%of all time spent on the desktop Internet every

day

Facebook is

Source: IDC Always Connected Report, US, March 2013

People Are Deeply Engaged With Facebook

90%of US smartphone owners read their News Feed at least once a day

63%read it several times a day orare constantly checking it

Every Day, More Time Is Spent On Facebook Than Anywhere Else On Mobile

Face

book

Inst

agra

m

Twitt

er

Googl

e

YouT

ube

Yaho

o!

Pint

eres

t

Micro

soft

0

5

10

15

20

25

30

Mobile Time Spent

Avera

ge D

aily M

inu

tes

Source: comScore Mobile Metrix, US March 2013

27%of all mobile time

spent daily

Facebook & Instagram are

Drive Business Growth And Real Results Across The Purchase

Funnel

Drive Greater Brand Resonance Than Other Online Ad Campaigns

Ad Recall

Brand Awareness

Facebook 98%

Online Average

Facebook

Online Average

31%

Source: Nielsen Brand Effect norms, May 2012

Facebook

Source: Nielsen OCR, October 2012

91%accurate

27%

The average online reach for narrowly targeted

campaigns is

accurate

The average Facebook reach for narrowly targeted

campaigns is

Acquire Customers More Efficiently

Source: Aggregate Knowledge, Q4 2012

68%

less than other online channels

In a study of campaigns from Q4 2012, cost per acquisition on Facebook is

Close Friends And Family Are Most Influential Sources Of Advice

Source: Nielsen/Facebook Survey, 8/2012

Close Friends Family Other Facebook Friends (excluding

close friends)

Organisations, companies brands

products that you're fan of

Celebrities that you're a fan of

72%66%

41% 38%

22%

The Facebook population

Friends of fans

Fans

16% of fansFree

Paid

med

ia

Source: comScore Power of a Like, June 2011

Reach All The People Who Matter To You

Paid

med

ia

Paid

med

ia

Drive More Sales More Efficiently

Source: MediaMath, December 2012

3x

FBX drives nearly

more purchases

40%at

lower cost

An Always-On-Strategy

The Wind Success Story

The major objectives were to increase reach, break the clutter & drive strong awareness.

Wind “W” Facebook Premium Launch

Reach Block

Desktop Mobile

Log out experience

•

Reach 2,5 million In 24 Hrs50% Of GR Online Population

• 20% Raise In New Contract Sales

• 10% Raise In Website’s Traffic

“We were very much impressed by the results, which were truly remarkable considering our investment in the medium & the novelty of this advertising medium.Our objectives and associated KPIs were successfully met & even surpassed our initial expectations.”

Iraklis Doumas, Head of Online,Wind Hellas

Wind “W” Facebook Premium Launch

Wind Double Play “Medium” Success Story

Maximize Sales Of Wind Double Play Medium

The launch of Double Play M, an online-only product, aiming to a broad range of users was our challenge to effectively utilize Facebook not only to engage users to new activities but also to boost online sales, increase site traffic and activate mobile advertising.

Newsfeed Desktop & Mobile Marketplace Social Ads Facebook Exchange

• • 300% Raise In Website’s Traffic

• 25% Increase in Click to Call

• FBX reduced CPA by 70%

Vanina LekaSales Director ThinkDigital