vacation rental manger booking engines: tips to increase conversion

10 Surefire Ways to Increase Your Website’s

Conversion Rates

By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

What Increases the Conversion Rate of Your Website?•Trust•Convenience•Deal•Call to Action

Average Conversion Rate is .35% in March 2012.

What will your website visitors respond to in the future??

TrustReviewsExample: Data on Reviews and how they relate to conversions

Example: Reviews Before Visitor lands on website

Example: Reviews during initial research

Example: Reviews during decision making process

Idea: Reviews to counteract buyer’s remorse

Trust

Facebook Adds Legitimacy

Facebook LikeVs

Facebook Share

Example and Idea: Emulate How Amazon Uses Facebook

ConvenienceMap Search

Favorites

Speed

Large Property Issues: too many choices

DealConsumers Respond to the “Deal”

•Use it like a Call to Action.

•Last Minute Deals Increase Conversion Rates

Call To Action4 Call To Actions:

1. Book2. Hold3. Request Info4. Signup for Email Specials

Where Does Facebook Fit into this?

Online Chat?

Call To Action