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THE FUTURE OF MANITOWOC COUNTY IS OURS TO LET HAPPEN OR TAKE CONTROL!
V22 Community Summit
January 17, 2018
V22mc.org
WELCOME
Dan McGinty
FSCC Sponsored Ministries
THANK YOU SPONSORS
WHAT Vision 2022 IS
Vision 2022 will create a movement
to drive Manitowoc County towards
unified planning, action and
achievement, resulting in
community growth, health and
prosperity.
What V22 is NOT
Vision 2022 is NOT:
Trying to take over the WORLD! (or even Lakeshore)
Trying to be our own Economic Development group
Duplicating existing government efforts
Duplicating existing organization efforts
VISION 22: WHAT, WHO WHY
Mark Herzog, HFM
Glen Tellock, Lakeside Foods
Why V22? What Can We Accomplish?
Next gen of Vision 2011
Assess current situation
Inventory community assets
Offer information access
Lead to a common vision
Drive a unified community vision
Understand community perceptions
Identify key strengths
Determine gaps
Foster a positive, community wide social movement
Support a unified and energetic future
Our Goals
Kicking off V22 Participating
Michelle Birschbach
Will Casey
Dean Halverson
Mark Herzog
Mary Maurer
Dan McGinty
Carla Rabe
Tim Schneider
Andy Steimle
Glen Tellock
The Chamber
Progress Lakeshore
Healthiest Manitowoc County
City of Manitowoc
City of Two Rivers
Young Professionals
Seehafer Broadcasting & HTR
LTC, SLC and UW Manty
Area Employers
YOU!
WHO’S BEHIND THE MOVEMENT
V22: ‘WHY’ NOW?
# 10Our population is calling for more and better jobs while over 1,300 positions are unfilled.
# 9Spoiler Alert: The status quo just doesn’t cut it. Too many alarms are loud and clear today.
‘WHY’ NOW
# 8Manitowoc ranks 50TH of 72 WI Counties for Overall Health
WE. ARE. BETTER. THAN. THAT.
# 7County Population is forecasted to DECREASE 2%by 2020, 3% by 2040 and kids -8% by 2040.
Every surrounding county is growing. Growth=Workers=Jobs=Vibrancy=Community
‘WHY’ NOW
#6Manitowoc is 56TH out of 72 WI counties for QUALITY OF LIFE.
We should be TOP TEN!
#5Spoiler alert #2: our own self talk is pervasively negative. We must CHANGE the conversation.
‘WHY’ NOW
#4Today Netflix is defining our external image. We must unite and overcome negative media.
# 3Many good people and groups are doing great things individually.
Unifying, coordinating and supporting is job #1
‘WHY’ NOW
#2A unified cause, agenda for change and vision means we can rise to the challenge together, leveraging existing resources.
#1Manitowoc County has AMAZING PEOPLE, DOING AMAZING THINGS….unity brings sustainable change.
JUST THE FACTS
Dean Halverson
Leede Research
Vision 2022 Community Study
Our Reach!
934 completed interviews
324 partial interviews
Total = 1258
Over 2500 peoplewent into the online
survey!Almost 400
provided contact information for
future work
Community Image & Needs
Best Features of Living Here
Q1. What is the best feature of Manitowoc County as a whole?N= 1258
Change One Thing
Q2. If you could change one thing about Manitowoc County as a whole what would it be? N= 1258
Net Promoter Score
…a common measure of loyalty used by leadingbrands and organizations
OH DEARCABLE +8 Manitowoc County -29
NOT TOO SHABBYAPPLE +72 AMAZON +64
BEST OF THE BUNCHHARLEY DAVIDSON +86
Brand Loyalty Examples
Government -23%
Residents -27%
Employers -29%
Organizations -30%
College Students -38%
Other -49%
25 -34 yr olds are lowest at -49%
NET PROMOTER SCORES:TARGET GROUPS (1218 raters)
Likelihood to recommend Manitowoc County as a place to live
Quality of Life 10 Year Trend
Q5. In the past 10 years has the quality of life in Manitowoc: N=1175
N= XXX
54%
33%
14%
0% 10% 20% 30% 40% 50% 60%
Declined
Remained theSame
Improved
Almost a 4 to 1 Trend
Quality of Life 10 Year Trend
N=1175
Factors inDECLINE
FactorsIMPROVED
9%
3%4% 4%
3%
13%
4%
9%
16%
9%
26%
0%
5%
10%
15%
20%
25%
30%
Not atall
Likely
1 2 3 4 5 6 7 8 9 VeryLikely
Mean Score = 7.6
Community Retention
Q6. On a scale from 0 to 10, with 0 being Not at All Likely, to 1o being Very Likely, how likely will you be to live in Manitowoc
County 10 years from now? N= 1168
Employers & Employment
Current Employees
E2. How many people are currently employed in your organization in Manitowoc County?N= 114
31%
11%
9%
13%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40%
250+
101 to 250
26 to 100
11 to 25
10 or Less
Mean People Employed = 333 people
Years Providing Employment = 29.6 years
Unfilled Positions
E3. Are there currently unfilled positions at your company?
N= 114
If Yes: How many unfilled positions do you currently have?
Mean = 20 positions
Totaling the Unfilled Positions for the 65 Respondents Shows
1,303 Unfilled Positions!
On a scale from 0 to 10, how difficult has it been to fill positions in the past year?
Mean = 7.8 on 11pt scale
33% - Top 2 Ratings for Difficult
N= 65
N= 65
58%
35%
7%
Yes No Not Sure
Past Year Employment Trend
E4. In the past year has your employment in Manitowoc County?
N= 114
In Increase or Decrease: What percentage did you experience?
Increased Mean = 15.3%
Decreased Mean = 17.5%
N= 53
13%
53%
34%
0% 20% 40% 60%
Decreased
Remained theSame
Increased
2 Year Employment Trend
E5. In the next two years are you projecting your overall employment in Manitowoc
County to? N= 113
12%
45%
42%
0% 10% 20% 30% 40% 50%
Decrease
Remaine theSame
Increase
In Increase or Decrease: What percentage did you
experience?
Increased Mean = 13.6%
Decreased Mean = 15.1%
N= 62
Industry & Commute
Q8. Which of the following best describes the industry you are
employed in: N= 1107
13%
1%
2%
2%
5%
5%
9%
11%
13%
39%
0% 10% 20% 30% 40% 50%
Other
Restaurant/Food Service
Unemployed
Retail
Governments/Public
Education
Retired
Service
Manufacturing
Healthcare
S3. How long is your drive to work, in minutes?
Mean = 13.1 Minutes
Current Employment Situation
Q9. How long have you worked for your current employer?
Mean = 11.5 Years N= 986
N= 984Q11. Which of the following best describes your work situation?
Q11a. Approximately what percent below your education and training level are you current working at?
Mean = 43.1%
-26 -25
-6
-1
3
9 9
-27-30
-25
-20
-15
-10
-5
0
5
10
15
20% of workers indicate they are Likely or Very Likely to change employers in the next 2 years
eNet Promoter Score (rate employers)
Q13. On a scale from 0 to 10, with 0 being Not at All Likely to 10 being Very Likely, how likely would you be to recommend your current employer as a place to work to
friends or relatives? N= 957
eNPS = 5%
National eNPS = 9%
43%
57%
Yes No
41%
59%
Yes No
Q31. Do you have children living at home?
Q32. Do you have children that live outside
the area?
The Future Issues
N= 933 N= 932
N= 402
If 5 or Lower: Why are they unlikely to return?
24% of respondents have property outside Manitowoc County – Most (81%) in WI
On a scale from 0 to 10, how likely would your children
be to live and work in Manitowoc County in the
next 5 years?
Mean = 2.9 Years
Community Needs
Community Measures
Q4. Rate the importance of quality of life attributes to the community on a scale from 0 to 10. The higher the number, the more important to you.
N= 1194
Importance Satisfaction
K thru 12 Education 8.6 7.2
Healthcare Options 8.6 6.9
Lake Michigan and Water Access 8.4 7.5
Affordable Homes for Purchase 8.1 6.9
Restaurant Variety/Dining 8.0 5.7
Appealing Downtowns 7.9 5.3
Entertainment Options 7.9 5.3
Retail Variety/Shopping 7.8 5.0
Sporting & Outdoor Activities 7.7 6.5
Post High School Education 7.6 6.7
Tourism 7.4 6.1
Museums & Attractions 7.4 6.4
Affordable Apartments for Rent 6.7 6.9
All Gaps between Importance and
Satisfaction except 1 are Negative and
Significant!
We need to better align the
community
Government and Economy
N=1180
Importance Satisfaction
Good Jobs 9.4 4.7
Low Crime Rates 9.3 5.2
Police & Fire Protection 9.1 7.7
Opportunities for Advancement 8.7 5.0
Good Roads and Infrastructure 8.7 5.2
Property Tax Rates 8.3 5.9
Local Government 8.1 5.8
Community Organizations 7.8 6.3
All Gaps between Importance and Satisfaction are
Negative and Significant!
We need to better align the
community
Q4. Rate the importance of government and economic attributes to the community on a scale from 0 to 10. The higher the number, the more important to you.
30%
4%
5%
5%
6%
14%
14%
16%
21%
22%
28%
42%
0% 10% 20% 30% 40% 50%
None of the Above
Mobility Issues
Eating Issues
Emotional Issues
Diabetes
Sleeping Issues
Depression
High Cholesterol
High Blood Pressure
Anxiety
Stress
Overweight
55%
44%
1%
Yes No Refused
Health Issues
Q16. Do you currently have any of the following health issues?
N= 1073
Q17. Do you currently take prescription medications?
N= 1072
Health Issue Analysis
N= 1075
Key Issues 18-44• Eating Issues • Sleeping Issue• Stress, Anxiety• Depression
Key Issues 55+• Mobility Issues• Diabetes• High BP • High Cholesterol • Overweight
High Correlation to Prescription Medications
Q14. In general, how would you rate your health?
Drug Epidemic
Q18. On a scale from 0 to 10, how would you rate the drug and opioid problem in Manitowoc County?
N= 1070
0% 0% 1% 0% 1%4% 5%
10%
19% 18%
42%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Not anIssue
1 2 3 4 5 6 7 8 9 VerySerious
IssueMean Score = 9.5
Future Greatest Opportunity
Q21. What is the greatest opportunity Manitowoc County has in the next 5 years? N= 934
Future Greatest Concern
Q21. What is the greatest concern for Manitowoc County in the next 5 years? N= 934
Future Focus Should Be
N= 1011
Mean Top 2 Mean Top 2
Jobs 8.6 66% More Events & Social Activities 6.8 23%
Opportunities for JobGrowth
8.5 62% More Entertainment Venues 6.7 21%
Lower Crime Rate 8.1 55% Affordable Homes 6.6 22%
Workers 7.7 43% Better Government Services 6.6 21%
More Technology and High Tech
7.5 37% More Restaurants 6.2 20%
Improved Downtown 7.3 37% More Agriculture 6.1 14%
Better Roads 7.2 32% More Museum and Attractions 6.0 12%
More Community Involvement
7.0 26% Improved Parking Options 5.6 13%
More Tourism 6.9 27% More Hotels & Lodging 5.5 8%
More Retail 6.8 26% More Apartments 4.9 7%
Q23. On a scale from 0 to 10, please rate your thoughts on each of the following items related to Manitowoc County:
Holding Back Growth
Q24a. What is the biggest issue or item that is holding Manitowoc County back in its growth or evolution? N= 934
Future Impact Value
Q24b. Rate the value the following items to impact to the future of Manitowoc County on a scale from 0 to 10: N= 979
Mean Top 2 %
Our Schools 7.8 46%
Our Businesses 7.7 45%
Our Youth 7.5 43%
Our Citizens 7.4 41%
Community Organizations 7.2 30%
City Government 6.7 28%
County Government 6.4 26%
State Government 6.3 21%
Social Media/Internet 6.3 21%
The Media/Press 5.6 17%
Social Media Contact
Q28. Please check any of the following social media tools you have used in the past week: N= 934
15%
5%
13%
25%
35%
81%
0% 20% 40% 60% 80% 100%
None of the Above
Yelp
Snapchat
19% of Respondents have NO Contact with local media
sources!
10% 11%
19% 18%
30%
11%
Demographics
S1. Which of the following describes your relationship with
Manitowoc County?
Live here: 89%
Work here: 73%
Go to school here: 8%
What city do you work in?
91% Manitowoc
2%
10%
27%
25%
17%
15%
5%
0% 10% 20% 30%
75+
65 to 74
55 to 64
45 to 54
35 to 44
25 to 34
18 to 24
Gender:
70% Female
30% Male
Current living situation:
84% Own
12% Rent
If Own, how likely would you be to sell your residence in the next 5 years to move into a
different type of living arrangement?
31% Very Likely or Likely
Income Level:
Ages:
KEY TAKE-AWAYS
Downtowns and Lakefront –continue planning and
progress
Workforce key to tomorrow especially young professionals and families – keeping them and keep them coming back
Become our own positive sales force in everything we say and do
Economic Development is KEY to jobs, health and satisfaction
Unified Vision
See you in 15 Minutes
ENERGY BREAK
Sponsored by:
Steimle Birschbach
Access Investment Advisors
Manti Talks !
Healthiest Manitowoc County
The Chamber
Young Professionals
Progress Lakeshore
IMPROVING THE HEALTH OF OUR COMMMUNITY
Amy Wergin
Healthiest Manitowoc County
Healthiest Manitowoc County
Healthiest Manitowoc County is comprised of any
person or organization interested in working collaboratively to
improve the health of the citizens of Manitowoc County.
Partners
Aging & Disability Resource Center
Aurora Medical Center Manitowoc County
Citizen Members
Felician Village
Health Department
Holy Family Memorial
Lakeshore Community Action Program
Lakeshore Community Health Care
M-TR YMCA
Manitowoc Public School District
Northeast Wisconsin Area Health Education Center
United Way Manitowoc County
University of Wisconsin-Extension
Mission and Vision
Healthiest Manitowoc County provides collaborative leadership to improve the health of Manitowoc County.
Everyone living longer, better.
Collective Impact
Collective Impact is a framework to tackle deeply entrenched and complex social problems. It is an innovative and
structured approach to making collaboration work across government,
business, philanthropy, non-profit organizations and citizens to achieve significant and lasting social change.
Collective Impact
Focus on Evidence Based Interventions
Collective Impact
Population result
Everyone living longer, better.
Premature Death
0
1000
2000
3000
4000
5000
6000
7000
8000
2006-08 2008-10 2010-12 2012-14
US
Wisconsin
Manitowoc
Source: NVSS-M CDC/NCHS
Where will we go if we do nothing?
0
1000
2000
3000
4000
5000
6000
7000
8000
2006-08 2008-10 2010-12 2012-14
US
Wisconsin
Manitowoc
WHY?
Causes of Death
The largest increases in cause of premature death in Manitowoc County are:
Lung Cancer
Chronic Liver disease and cirrhosis
Suicide
Accidental overdose
ALL ARE PREVENTABLE!
Underlying Cause
Lung Cancer = Tobacco use
Chronic Liver disease and cirrhosis = alcohol and other drug abuse & viral hepatitis
Suicide = undiagnosed or untreated depression
Accidental Overdose = taking multiple medications & untreated addiction
BUT WHY?
Education Impacts Premature Death
0
10
20
30
40
50
60
70
80
High SchoolDiploma or less
Some College orabove
% of Population age 25-75
% of Premature Deaths(2014-15)
Poverty Impacts Education
70.00%
75.00%
80.00%
85.00%
90.00%
95.00%
Not EconomicallyDisadvantaged
EconomicallyDisadvantaged (185%
of poverty or less)
Manitowoc County High School Graduation 2016
BUT WHY ELSE?
Adverse Childhood Experiences
Health and ACE Scores in Wisconsin
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 ACES
4 ACES
What we must do to have
Everyone living longer, better.
Achieve Healthy 25
Achieve Healthy 75
WHAT HOW
Focus on Children and Families
Prepare children for independent, successful adulthood
Strengthen Families
Prevent Adverse Childhood Experiences
Assure Graduation from High School
Implement local systemic
changes that
Build capacity to reduce
adverse childhood experiences,
Increase resilience and
Promote healthy child
development.
Achieve Healthy 25
WHAT HOW
Focus on Adult Health and Wellness
Target Addiction and Mental Health
Increase Resilience and Strengthen Families
Implement local systemic changes that
Impact Socio-economic factors,
Improve Health Behaviors and
Impact Clinical Care
Achieve Healthy 75
11/8/2017
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
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BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
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BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
BACK-BONE BACK-BONE BACK-BONE BACK-BONE BACK-BONE
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HMC Executive Committee
Subject Area Team
Subject Area Team
Subject Area Team
Subject Area Team
Subject
Area Team
Healthiest Manitowoc County
provides collaborative leadership
to improve the health of
Manitowoc County.
TO DETERMINE WHAT WE NEED TO DO TO
MAKE THESE CHANGES IN
MANITOWOC COUNTY!
We need your help
Join us to develop the 5 year Plans
There will be a series of three half day meetings for Achieve Healthy 25 and 75 over the next 6 months starting in March
There will be a combined 90 minute wrap=up presentation in October that will be the starting point for implementation
Complete the form or give us your business card to volunteer
Thanks for Listening
Questions?
Find out more:
www.healthiestmc.org
Facebook: Healthiestmc
CREATING POSITIVE SPEAK & SPIRIT
Kelly Wilfert
The Chamber – Manitowoc County
YOUNG PROFESSIONALS
Scott Stuckmann
Kim Kowieski
Young Professionals of Manitowoc County
WORKFORCE AND ENTREPRENEURIAL
Peter Wills
Progress Lakeshore
PETER WILLS,
EXECUTIVE DIRECTOR
Vision 2022 Summit
Workforce Challenges
▪ Perception of Manitowoc County from inside and out
▪ Age demographic of the community
▪ Skills disconnects between available labor and work opportunities
▪ Difficulty finding qualified workers to fill open positions
▪ Adapting to new management approach for the Millennial Workforce
US Census Bureau, center for Economic Studies “OnTheMap”, 2015 data
Employee Migration
42.6% of working Manitowoc County citizens travel outside the county for work
30% of Manitowoc County jobs are filled by people who live outside of the county
Average Commute Time, Manitowoc County: 18.2 minutes
#1 Local Workforce Skills DevelopmentPopulation by County
Manitowoc County
Sheboygan County
Brown County
Calumet County
Median Age 44.2 41.3 37.2 39
Current Population (2016)
81,404 115,050 257,897 51,669
Population Projections (2040)
78,920 125,160 312,320 64,210
Percent Change -3.05% +8.79% +21.10% +24.27%
#1 Local Workforce Skills DevelopmentPopulation by County
Manitowoc County
Sheboygan County
Brown County
Calumet County
Median Age 44.2 41.3 37.2 39
Current Population (2016)
81,404 115,050 257,897 51,669
Population Projections (2040)
78,920 125,160 312,320 64,210
Percent Change -3.05% +8.79% +21.10% +24.27%
#1 Local Workforce Skills DevelopmentReviving the County through Innovation
Entrepreneurial Development▪ New Trends: Innovation District in Sheboygan▪ Need for affordable space without major
redevelopment costs▪ Utilizing Revolving Loan Funds and non-conventional
financing▪ Atmosphere that attracts and promotes
entrepreneurship and innovation
Who We ImpactAddressing the Challenges
▪ Develop innovative efforts to adapt to marketplace change
▪ Attract young professionals and new development to the area
▪ Grow existing business
▪ Retain and enhance existing business workforce
▪ Support and expand entrepreneurship
5 MINUTE STRETCH BREAK
Don’t go far!
KEYNOTE PRESENTATION
David Beurle, CEO
COLLECTIVE ENERGY
AND VISION
Sponsored by :
Investors Community Bank
Vision 22Future of Manitowoc County
Unlocking Collective Energy
and Vision
David BeurleCEO, Future iQ
The world
demands we
think
differently
Macro Global Trends and Forces of Change Related to . . .
• Demographics, population and
urbanization
• Cities and Regions of the Future
• Energy, food, water & climate change
• Technology, materials and the next
industrial revolution
What does all this mean for the future of Manitowoc?
Explore Trends and Implications
‘Drivers’ Shaping Waseca’
(April – May)
Develop four
plausible scenarios
(May)
Implications for Waseca community
(Aug – Sep)
Preferred Future and initial action
planning
(Oct – Jan)
Expected
Future
Preferred
Future
Roadmap
to the
Future
Validation
Chart
Future of Manitowoc
• Foundational core of committed leaders
• Infrastructure of organizations
• Identified need and sense of urgency
• Located in a target region for growth
• On the right side of technology equation
Unlocking Collective Energy
and Vision
Its time to decide what is your
preferred future!
CALL TO ACTION
Tim Schneider
Investors Community Bank
Michelle Birschbach
Steimle Birschbach
Spirit of
Cooperation
GOOD THINGS ARE HAPPENING
Cities’ Progress
Economic
Development
Health Focus
UNIFIED PRIORITIES
Cities, Towns, Villages
Employers and Org’s
County
V22
Let’s Do It Together!
Invitations to 175 groups in the community to better understand their assets, activities and needs. This will help complete the picture of Manitowoc County
Community Inventory – A toolto better understand all the assets inManitowoc County and create a singledatabase for future use.
Join the Movement
HELP
CREATE OUR VISION FOR 2022
through personal and corporate engagement
Call to Action
Join a project team today
Long Term Vision and Brand
Lakefront & Downtowns
Appealing YP Community for Future
Healthy 25. Healthy 75.
Create Positive Speak and Spirit
Regional Collaboration
Thank You for moving Manitowoc County
forward!
Join us for networkingsocial
V22mc.org
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