v2 - social media & mobile: how the last 5 years have forever changed high-tech b2b marketing

A QUICK INTRODUCTION

Scott Salkin CEO & Founder IDS Technology Marketing

A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.

GUESS THE YEAR!

5 Years Later…

Sold for $1 billion 30M Users ($33/user)

$0 Revenue

Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops

internet usage in 2014 (Microsoft TAG)

•  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG)

•  70% of mobile searches result in action w/in one hour (Microsoft TAG)

•  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research)

•  91% of mobile internet access is for social media or search (Microsoft TAG)

It’s only just begun.

The next challenge is avoiding this.

Blogging Speaking

Posting Tweeting

Mobile

Advocating Partnering

Closing

QUESTIONS?

Scott Salkin CEO & Founder IDS Technology Marketing

ssalkin@idstm.com

@scottsalkin LinkedIn.com/in/scottsalkin

480.685.5472

www.idstm.com