uxers are from mars, bas are from venus

DESIGNERS ARE

FROM MARS,

SOL

Mercury

Jupiter

Uranus

Mars

Venus

Earth

Neptune

Saturn

IIBA OTTAWA APR 19, 2016

@IIBAOO

BAs ARE

FROM VENUS.

UXers ARE

FROM MARS,

SUN

GETTING TO

“THE TABLE”

CEO CXO

DESIGN IS POLITICS

inspired by “Thirteen Stripes, Fifty Stars” by

Funct̓ lSpecs

Startup / Consumer / Small Scale

Projects

Wor

k +

$IA IxD /

ProtoVisualDesign

BusinessModelling

UserResearch

Enterprise /Large Scale

Projects

Wor

k +

$

BAwork

UXwork

BAwork

UXwork

HISTORY OF

UX & BA

DESIGN HISTORY

BA HISTORY

Aristotle(384-322 BC)Theories on departmentalization of labour

Taylorism(1880-1910)Analyzed and synthesizedworkflows

Vitruvius(80-15 BC)Vitruvian Triad

Da Vinci(1452-1519)

Typography, sketching, industrial design

“IA”(1968) Don

Norman

(1984)“UX”

“SystemsAnalyst”(1970s)Started working on computer dataanalysis

JJG(2002)

Elementsof UserExperience

Mic

ropr

oces

sor

Adam Smith(1723-1790)Described theprocess used in a pin factory

IIBA/BABOK(2004-2005)

“Human Factors”

(1914-1918)

Design of militaryequipment.

Agile

IAUser researcherInteract̓ n designerUX designerProduct designerProduct Designer

ProductOwnerBusiness analystSystems analystBI analystBusiness processanalyst etc.

BABOK3

BUSINESS ANALYSISBusiness analysis enables an enterprise to articulate needs and the rationale for change, and to design and describe solutions that can deliver value to stakeholders.

Business flows Conceptual models

Use casesUser stories

REQUIREMENTSFUNCTIONAL NON-FUNCTIONAL

Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...

Performance experts Scalability experts

Security expertsPrivacy experts

Reliability experts

NFRsWHO?

Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...

Business analysts

NON-FUNCTIONAL

Performance ScalabilitySecurityPrivacyOperabilityReliability & many more...

NFRsNON-FUNCTIONAL (BABOK2 -2009)

Is the application understandable to users? Operability requirements include the extent to which users can recognize whether an application will actually fulfill their needs, the ease of learning the application, and the usability of the application.

UX?

NFRs

Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...

NON-FUNCTIONAL (BABOK3 - 2015)

“Ease with which a user can learn to use the solution” Learnability

An evidence-based methodology that involves end-users throughout the creative process to identify, conceptualize and design services or products that are measurably easier to use, learn and remember.

WHAT IS UX?

1. User Research2. Usability3. Information Architecture (IA)4. Interaction Design (IxD)5. Visual Design6. Content Strategy (CS)

WHAT IS UX (REALLY)?

THE DESIGN PROCESS

RESEARCH CONCEPT/PROTOTYPE DESIGN DANIEL NEWMAN

BILL BUXTON

THE DESIGN PROCESS

STAKEHOLDERS

ICONS BY: JAVIER CABEZAS / NOUN PROJECT

END USERS

REQUIREMENTS

PROTOTYPE

DEVELOPERS

UXBA

CONFLICT

THE DESIGN PROCESS

STAKEHOLDERS

ICONS BY: JAVIER CABEZAS / NOUN PROJECT

END USERS

DEVELOPERS

REQUIREMENTS

PROTOTYPEDEVELOPERS

CAN WE GET ALONG?

OVERLAPUX BA

Prototyping

BrainstormingObservation

Evangelism

Contextual Inquiries

Card Sorting Competitive Analysis

Task AnalysisInteraction DesignEye Tracking

Data ModelsProcess FlowsBusiness Plan

Use Cases

Feature Prioritization

Gap Analysis

Product Roadmap

Personas

Visual DesignUsability Testing

User Acceptance Testing

Screen FlowsWireframes

Content Strategy+ many more

Decision Modelling

+ many more

Cost AnalysisSkills Analysis

UX + BA

+ more

InterviewsFocus Groups

Journey Maps

BUSINESS MODEL CANVAS EXPERIENCE CANVAS

COMMON MODELS

TOOLBOXUX BA

Axure RP

inVision

Photoshop / IllustratorSketch

BluePrintJamaRequisite Pro

inteGREATTopTeam Analyst

Lucid Charts

Balsamiq

Adobe XDUXPin

RavenFlow

UserTestingOptimal Workshop

MockingBird+ many more

Enterprise Architect

+ many more

CaseCompleteVisio

Proto.io

Mockflow

Wireframe.ccMural

Justinmind

AppseeAdobe AfterEffects

PidocoGliffy

Silverback

Industry1

UXBA

CAREER PATHBA

Project

BAProject

BAProject

BAProject

BAProject

BAProject

BAProject

BAProject

Industry2

UXProject

UXProject

UXProject

UXProject

UXProject

UXProject

Industry1 Industry2 Industry3 Industry4 Industry5 Industry6

UXProject

UXProject

UXProject

UXProject

UXProject

UXProject

UXProject

UXProject

“Developers may believe that they must provide a user interface that precisely matches the prototype, even if more elegant technology and interface approaches exist.”

PROTOTYPE LIMITATIONS

BABOK3 - 2015

MAKING DECISIONS

SUCCESSFUL DESIGN PROJECTS REQUIRE EFFECTIVE COMMUNICATION AND HEALTHY CONFLICT.

@BROWNORAMA

“THESE AREN’T THE DESIGNSYOU’RE LOOKING FOR...”

Confidence

Experience0%

100%

DUNNING-KRUGER EFFECT

None Expert(knowledge)

*Nobel Prize Psychology 2000

UX PROFESSIONALS

User EvidenceUser ResearchDesign Theory

Usability Testing Results, User MetricsContextual Inquiries, Ethnography, Interviews, etc.)Elements (Line, Shape, Typography, Color, etc.) Principles (Proximity, Contrast), Laws (Fitts ̓Law, etc.)

Design Validation Stackby Cennydd Bowles and James Fox

MAKING DECISIONS

BUSINESS ANALYSTS

User Acceptance Testing, Process Metrics JAD Sessions, Focus Groups etc.

Key concepts, techniques and principles (efficiency, process streamlining, risk analysis, etc.)

EvidenceBusiness ResearchBusiness Theory

Business Validation Stackby @Corneliux

MAKING DECISIONS

User EvidenceUser ResearchDesign Theory

EvidenceBusiness ResearchBusiness Theory

MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS

Elements, Principles, Laws

Theories(Efficiency,Streamlining, etc.)

Deductive Logic Argument

User EvidenceUser ResearchDesign Theory

EvidenceBusiness ResearchBusiness Theory

MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS

Ethnography, Interviews, Diaries

JAD Sessions,Focus Groups

Inductive Logic Argument

People participate with their guards up,

skeptical and critical.

People can stop themselves from

retaining facts

Stories are much easier to synthesize

People cannot stop themselves from remembering stories

VERBALIZING NEEDSFORMAL CONVERSATION STORY-BASED CONVERSATION

User EvidenceUser ResearchDesign Theory

EvidenceBusiness ResearchBusiness Theory

MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS

Usability Testing User AcceptanceTesting

Physical World Tested Argument

MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS

User EvidenceUser ResearchDesign Theory

Evidence

Business ResearchBusiness Theory

. . . . . . . . . . .

. . . . . . . . . . .

$Usability Testing

User AcceptanceTesting

Probability of design project success

MAKING PROJECTIONS

Hiring delay between lead BA and lead UX designer

Probability of conflict between BA and UX

0

100%

2 months

*data from 23 projects

DESIGN HISTORY

BA HISTORY

BA+UXRole?

Aristotle(384-322 BC)Theories on departmentalization of labour

Taylorism(1880-1910)Analyzed and synthesizedworkflows

Vitruvius(80-15 BC)Vitruvian Triad

Da Vinci(1452-1519)

Typography, sketching, industrial design

“IA”(1968) Don

Norman

(1984)“UX”

“SystemsAnalyst”(1970s)Started working on computer dataanalysis

JJG(2002)

Elementsof UserExperience

Mic

ropr

oces

sor

Adam Smith(1723-1790)Described theprocess used in a pin factory

IIBA/BABOK(2004-2005)

“Human Factors”

(1914-1918)

Design of militaryequipment.

Agile

IAUser researcherInteract̓ n designerUX designerProduct designerProduct Designer

ProductOwnerBusiness analystSystems analystBI analystBusiness processanalyst etc.

@corneliux

THANK YOU.QUESTIONS?

#uxba