ux super powers with #projectcomet

UX Super Powers Demian BorbaProduct Manager, Adobe @demianborba

10.17.15

@AdobeUX @demianborba

10.17.15

@AdobeUX @demianborba

10.17.15

@demianborba

10.17.15

@AdobeUX @demianborba

10.17.15

@demianborba

10.17.15

@AdobeUX @demianborba

What is UX Design?

“UX Design is the strategy in place to take a user from point A to point B.“

"The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author

of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between

humans and tools long before he published the text in 1988.”

Source: http://blogs.adobe.com/creativecloud/defining-ux/

@demianborba

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http://adobe.ly/comet

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Creative Confidence

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100B40W

SCHEMAS

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Mindset Fixed vs Growth Praising abilities vs effort

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Design Thinking

DESIGNCHALLENGE

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Creative Confidence

Growth Mindset

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What can be created with Design Thinking?

PRODUCTS

SERVICES

EXPERIENCES

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End Result

DESIRED #HumanValues

CAN BE BUILT #Technology

USEFUL #CanBecomeReal

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The Team

@AdobeUX @demianborba

Picture: Part of #ProjectComet team, at Adobe MAX 2015

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Which hats to wear?

THE ANTHROPOLOGIST

THE EXPERIMENTER

THE CROSS-POLLINATOR (T)

THE HURDLER

THE COLLABORATOR

THE DIRECTOR

THE EXPERIENCE ARCHITECT

THE SET DESIGNERTHE STORYTELLER

THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm

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1. Design Challenge

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Photoshop and Illustrator are not initially designed for UX Design

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@AdobeUX @demianborba

2. Empathize

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Creating Empathy

INTERVIEWING

OBSERVING

EXPERIENCING

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Extreme Users

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Insights

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Curious Kid

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EmpathyMaps

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3. Define

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Explicit needs

Implicit needs

ALWAYS ASK:WHY?

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NEEDS INSIGHTS

Personas and Points of View

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AGE

TYPE

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Lots of tools tackling parts of the problem

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Friction when making changes

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Tools limiting creativity

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4. Ideate

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Rules of Brainstorming

DEFER JUDGMENT

GO FOR VOLUME

ONE CONVERSATION AT A TIME

BE VISUAL

BUILD ON THE IDEAS OF OTHERS

STAY ON TOPIC

ENCOURAGE WILD IDEAS

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Diverge

create options

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Diverge

create options

Converge

choose options

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Select ideas to work with

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5. Prototype

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Make an idea tangible to be experienced

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“Build to think”. - d.school

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“Fail often to succeed sooner”. - IDEO

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@demianborba

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Design withDATA

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6. Test

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VIP EVENT MAX '15

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Rules of testing

LET PEOPLE USE THE PROTOTYPES

EXPERIMENT SMALL ADJUSTMENTS

OBSERVE THE EXPERIENCE

GET CLOSE TO YOUR USERS

DON’T FALL IN LOVE WITH IDEAS

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Then iterate (always one phase at a time)

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UX starts and ends with

PEOPLE

Thank you. Questions? Demian BorbaProduct Manager, Adobe @demianborba http://adobe.ly/comet