ux strategy introduction
Post on 19-Jun-2015
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DESCRIPTION
A presentation introducing the importance of a UX strategy at a corporate level. UX maturity, design guideline, make mantras and more.
TRANSCRIPT
Experience
UX Strategy
There is no such thing as UX strategy
Everything is for something
Robust, Repeatable Innovation
Let users surprise you
Tools and techniques
collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor
A
Disruption for fun and profit
How to get there
• Ricky Morris• @uxdotvu• r.morris@me.com
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