ux unconference: content strategy

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Developing a Website Content Strategy Rebecca Blakiston Website Product Manager Associate Librarian @blakistonr UX Unconference | University of Arizona Libraries | December 6 th , 2013

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Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

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Page 1: UX Unconference: Content Strategy

Developing a Website Content Strategy

Rebecca Blakiston

Website Product Manager

Associate Librarian

@blakistonr

UX Unconference | University of Arizona Libraries | December 6th, 2013

Page 2: UX Unconference: Content Strategy

Content strategy plans for the creation, publication, and governance of useful, usable content.

Meet Kristina Halvorson

@halvorson

Page 3: UX Unconference: Content Strategy
Page 4: UX Unconference: Content Strategy

Audit

Page 5: UX Unconference: Content Strategy

Consider goal and scope.

Page 6: UX Unconference: Content Strategy

Create a spreadsheet.

Page 7: UX Unconference: Content Strategy

Go through your website. Capture every web page you find.

Page 8: UX Unconference: Content Strategy

Clean up what you find.

Page 9: UX Unconference: Content Strategy

Share what you find broadly.

Oh geez, look

at the mess

we’ve made…

Page 10: UX Unconference: Content Strategy

Analysis

Page 11: UX Unconference: Content Strategy

What is the purpose to your content?

Page 12: UX Unconference: Content Strategy

What is the current process?

Page 13: UX Unconference: Content Strategy

Create editorial standards.

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Strategy

Page 15: UX Unconference: Content Strategy

Talk to everyone involved.

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Define content roles and responsibilities.

Role Responsibility

Requestor Requests new content, content edits, or content

deletions

Provider Provides content for publication on the web

Manager Edits, improves, and manages the lifecycle of web

content

Reviewer Reviews content before it’s published on the web

Publisher Publishes content to the web

Page 17: UX Unconference: Content Strategy

Establish workflows.

Requestor requests a page

Provider creates content

Manager creates web page

Reviewer approves web page

New web page is created

Page 18: UX Unconference: Content Strategy

Use your content inventory.

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Write like a human.

Think like a robot.

Sara Wachter-Boettcher

@sara_ann_marie

Page 20: UX Unconference: Content Strategy

Provide resources and training.

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Learn more.

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Questions

Rebecca Blakiston

[email protected]

@blakistonr