ux revised /ux camp cz

UX revisedPetr Kosnar

@faxecz

UX stands for...

http://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012

user

experience

http://www.sciencedirect.com/science/article/pii/S1084804511000324

Tackling emotions...

http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Needs...

design!

Defining visual and functional properties of the object or system.

...done by a designer.

http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY-BAN&Material=P&Gender=Mens

UX design

?

UX designUX designer

UX designUX designer

product

UX designUX designeruser

product

UX designUX designeruser

society

product

UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

HOW?

We need a hero who can deal with that... Who is it?

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

PsychologistExpert on understanding people and their feelings, needs, emotions, behaviour, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

SociologistExpert on society, norms, relationships, influencing crowds, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

UX designer!A guy who can apply psychology and sociology on design!...but who is that actually?

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Architect!Expert on aplied psychlogy of light, space perception and environmental psychology

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Urbanist! Expert on aplied social psychology, environmental psychology, ...=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Paintor!Expert on aplied psychology of light, colours, visual perception, visual illusions, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Salesman!Expert on decision making, persuasion techniques, judgment, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Politician!Expert on applied social psychology, trust, persuasion techniques, ...

=

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

<whoever works with/for people>

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

Really?

UX = applied psychology in a given context

UX = designing emotions, memories, feelings, ...

WHATdoes the hero do?

Prototype

Axure prototype

Axure prototype

User Interface design

User Interface design

Usability

Usability

Web analysis

Web analysis

Marketing

Marketing

Copy successful products

Do you always show iPhone in presentation of your product?

Copy successful products

These are tools and consequences...

What is the goal?

experience

experienceMake user happy

SatisfiedFeel good Feel safe

Build opinion...

WHATdoes the hero do?

1) Study the situationUsers

Context TimePlace

Society Possible influences from the environment

...

2) Model and analyze the situationWhat happened?

Who interacted with whom? What user needs are in game?What emotions are in game?

3) Identify conflicts & opportunitiesWhat‘s wrong?

Where is the „sad“ point in the story?Where is the negative emotion?

4) Formulate goalsWhat MENTAL and SOCIAL situation I am aiming at?

5) Optimal (improved) situationVision of success

6) How to achieve that?= solution

Then: prototypes, testing ideas, iterative design cycles, ...

UX designUX designeruser

society

product

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

UX designweb designervisitor

society

website

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

UX designarchitecthomeful

society

house

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

UX designurbanistinhabitant

society

city

EmotionsMood NeedsMemories...

NormsValuesStereotypesCulture...

through

affects

shapes

Share across fields!ToolsProcessesMethodsSuccess & fails

Step out of your branch!Don‘t follow, explore!

Inspire & get inspired

share

Now.