ux is ui

UX is UIA self-indulgent rant-in-progress by Mike Atherton

SODA Social

@mikeatherton

Mobile-first, Responsive, Lean, Zero-Wireframes...

These truths we hold to be self-evident.

@mikeatherton

More of this at shittyuiuxanalogies.tumblr.com

@mikeatherton

@mikeatherton

UX is not UIWhat does it mean?

Why are we so cross about it?

@mikeatherton

Is User Experience a process or an outcome?

@mikeatherton

But what is User Interface?

@mikeatherton

Human-Computer Interaction

@mikeatherton

What is a UX/UI Designer?@mikeatherton

UX/UI Designer (Yorkshire), Salary £25K 1.

— Experience sketching, wireframing and prototyping

— Confident in Photoshop to create concepts/assets

— Creating visual look and feel of high fidelity designs

— HTML & CSS and responsive methodology

— Working closely with development to implement UI

Any frontend coding experience and or .Net knowledge would be a bonus, but not essential.

1 Pulled from LinkedIn, 13 May 2015

@mikeatherton

What is UX really?

@mikeatherton

“Give me six hours to chop down a tree and I’ll spend the first four

sharpening the axe.”— Abraham Lincoln

@mikeatherton

“You are responsible for the work you put into the world.”

— Mike Monteiro

@mikeatherton

UI is the interface between the customer and the business.

So whaddaya know? UX is UI!

@mikeatherton

Forms, taxonomy, design decisions

@mikeatherton

“Brand is the idea that you stand for, made real by what you do.”

— Wally Olins

@mikeatherton

Designing a truly meaningful experience must include designing the proposition itself.

@mikeatherton

@mikeatherton

“This will be the number one lesson I will never forget and the

absolute key to understanding Dinnr’s failure — we were not

solving anyone’s problem.”— Michal Bohanes, founder of Dinnr

@mikeatherton

The Shit-flavoured Lollipop Problem

@mikeatherton

“Value must be greater than pain.”

— Scott Jenson

@mikeatherton

Has Product Management assumed the role of

defining proposition?

@mikeatherton

What a Product Manager Does (diagram by Martin Eriksson)

@mikeatherton

What is Full-Stack Design? (diagram by Will Shandling)

@mikeatherton

Elements of User Experience, Jesse James Garrett (2000)

@mikeatherton

Your salary tells you how much your role is valued within the business.

@mikeatherton

”How can I convince the business of the value of UX?”

— The evergreen conference question

@mikeatherton

”How can I make UX valuable to the business?

— Stand up and be counted

@mikeatherton

”Design is the rendering of intent.”

— Jared Spool

@mikeatherton

UX is business transformationOur one true deliverable is behavioural change.

@mikeatherton

UX is not a job, but a common goal.Everyone must play a part.

@mikeatherton

Nobody puts UX in the corner.

@mikeatherton

Thanks for listening.Let’s talk on Twitter: @mikeatherton

@mikeatherton