UX is UIA self-indulgent rant-in-progress by Mike Atherton

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Mobile-first, Responsive, Lean, Zero-Wireframes...

These truths we hold to be self-evident.

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More of this at shittyuiuxanalogies.tumblr.com

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UX is not UIWhat does it mean?

Why are we so cross about it?

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Is User Experience a process or an outcome?

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But what is User Interface?

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Human-Computer Interaction

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What is a UX/UI Designer?@mikeatherton

UX/UI Designer (Yorkshire), Salary £25K 1.

— Experience sketching, wireframing and prototyping

— Confident in Photoshop to create concepts/assets

— Creating visual look and feel of high fidelity designs

— HTML & CSS and responsive methodology

— Working closely with development to implement UI

Any frontend coding experience and or .Net knowledge would be a bonus, but not essential.

1 Pulled from LinkedIn, 13 May 2015

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What is UX really?

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“Give me six hours to chop down a tree and I’ll spend the first four

sharpening the axe.”— Abraham Lincoln

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“You are responsible for the work you put into the world.”

— Mike Monteiro

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UI is the interface between the customer and the business.

So whaddaya know? UX is UI!

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Forms, taxonomy, design decisions

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“Brand is the idea that you stand for, made real by what you do.”

— Wally Olins

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Designing a truly meaningful experience must include designing the proposition itself.

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“This will be the number one lesson I will never forget and the

absolute key to understanding Dinnr’s failure — we were not

solving anyone’s problem.”— Michal Bohanes, founder of Dinnr

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The Shit-flavoured Lollipop Problem

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“Value must be greater than pain.”

— Scott Jenson

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Has Product Management assumed the role of

defining proposition?

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What a Product Manager Does (diagram by Martin Eriksson)

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What is Full-Stack Design? (diagram by Will Shandling)

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Elements of User Experience, Jesse James Garrett (2000)

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Your salary tells you how much your role is valued within the business.

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”How can I convince the business of the value of UX?”

— The evergreen conference question

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”How can I make UX valuable to the business?

— Stand up and be counted

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”Design is the rendering of intent.”

— Jared Spool

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UX is business transformationOur one true deliverable is behavioural change.

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UX is not a job, but a common goal.Everyone must play a part.

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Nobody puts UX in the corner.

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Thanks for listening.Let’s talk on Twitter: @mikeatherton

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