ux and dev strategies at okanjo

How Dev & UX can work better

together mkeUX Feb 16, 2015

IntroductionAshley DzickSenior UX at Okanjo

Wayne Smith & Kao VangNerds/Developers at Okanjo

… what happened?

… what happened?Disparity between what developers and users think is a good user experience

… what happened?Disconnect between UX and developers about what is actually possible to implement

… what happened?Management fails to separate development and UX spheres

“We’re not so different, you and

I…”

Create Understanding

Practical Steps for1. Your definition of UX for devs2. Understand technical and platform limitations3. Bridge “knowledge gap”

What we did at Okanjo1. To bring consistency across our platforms, increase usage, remove unneeded features and reduce dev re-work by focusing development on users.2. htmlandcssbook.com

Develop EmpathyPractical Steps1. Involve the developers2. Share data3. Explain

What we did at Okanjo1. Invite the developers to remote user testing2. Shared analytics data (and what the data means)

CommunicatePractical Steps1. Open channels of communication2. Build shared learning3. Foster teamwork

What we did at Okanjo1. Brainstorming 2. Article sharing, event invites (like mkeUX!)3. Socialize

but we can’t always be the same.

Avoid Pitfalls

Practical Steps1. Avoid complete overlap2. Know (and play) your strengths

What we did at Okanjo1. Co-working

Questions?