ux and best practices for mobile apps

UX Design and best practices

for native mobile appsRobert Surpateanu

Hi, I’m Robert

I’m a Product Designer (UX & UI)

I’m a former UX Lead for and .

Currently offering consultancy to .

and focusing on as a cofounder

Why UX matters

Image source: The illustrated London news Oct 21st 1950

User Experience is as old

as the first tool ever made

Digital products are nothing more,

but tools of the internet era

that ultimately make our life easier

User Experience Design brings

continuous improvement on usability,

accessibility, and pleasure in the interaction

between the user and the product.

How does UX evolve?

We learn from the past…

…to improve the present…

…and innovate for the future.

Learn from the past, to improve the present

And innovate for the future.

Communication

We notice that Digital User Experience evolves in parallel with technology, data storage,

and network.

How to achieve the best native

experience with minimum resource

Embrace the platform!

Design stands for function, logic, sense, coherence,

guidance, and SOLUTION.

Custom designs

take longer to implement.

Custom designs are not as intuitive

or familiar as platform designs.

Platform designs have been

thoroughly tested and already proven

by millions of users.

Platform companies spend huge amounts of

money to define their UX patterns.

SkypeEmbracing the platform

Windows app now iOS app before iOS app now

DO DON’T DO

Android app now

DO

“A consistent app implements familiar standards by

using system-provided interface elements, well-known

icons, standard text styles, and uniform terminology.

The app incorporates features and behaviors in ways

people expect.”

How to embrace the platform

#iOS Human interface guidelines

Material design #android

If I embrace the platform,

How will my brand stand out?

Don’t worry, your brand is safe!

Thank you!robert@thatuxdude.com

@thatuxdude

www.thatuxdude.com

www.sheetsu.com