ux and best practices for mobile apps
TRANSCRIPT
UX Design and best practices
for native mobile appsRobert Surpateanu
Hi, I’m Robert
I’m a Product Designer (UX & UI)
I’m a former UX Lead for and .
Currently offering consultancy to .
and focusing on as a cofounder
Why UX matters
Image source: The illustrated London news Oct 21st 1950
User Experience is as old
as the first tool ever made
Digital products are nothing more,
but tools of the internet era
that ultimately make our life easier
User Experience Design brings
continuous improvement on usability,
accessibility, and pleasure in the interaction
between the user and the product.
How does UX evolve?
We learn from the past…
…to improve the present…
…and innovate for the future.
Learn from the past, to improve the present
And innovate for the future.
Communication
We notice that Digital User Experience evolves in parallel with technology, data storage,
and network.
How to achieve the best native
experience with minimum resource
Embrace the platform!
Design stands for function, logic, sense, coherence,
guidance, and SOLUTION.
Custom designs
take longer to implement.
Custom designs are not as intuitive
or familiar as platform designs.
Platform designs have been
thoroughly tested and already proven
by millions of users.
Platform companies spend huge amounts of
money to define their UX patterns.
SkypeEmbracing the platform
Windows app now iOS app before iOS app now
DO DON’T DO
Android app now
DO
“A consistent app implements familiar standards by
using system-provided interface elements, well-known
icons, standard text styles, and uniform terminology.
The app incorporates features and behaviors in ways
people expect.”
How to embrace the platform
#iOS Human interface guidelines
Material design #android
If I embrace the platform,
How will my brand stand out?
Don’t worry, your brand is safe!
