uwec presentation

Integrated Digital Marketing

University of Wisconsin Eau Claire

SIN◦A ◦Core

SyneCore Tech- Who Are We?

• Integrated Digital Marketing Agency

• Conjoin principles of inbound marketing with digital marketing

• Analytics – Backbone

• Branding, Lead Gen, Social Engagement, Web, Strategy, Graphic Design, Mobile, SoLoMo

Our Team

About Me

• Bachelor BA: Entrep. UWEC

• Martial Arts

• AMA 2009

• SMB Consultant

• Started 3 Successful Businesses

• CEO SyneCore Tech

What the BLEEP do you do?

Client Highlight

Social Media

• Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin

"The Mini-Winni, part of American tradition, and today on the cutting edgeof design and function in a Class-C motorhome...Do you believe any of the s***?"

Winnebago Man

Winnebago Man Cont’d

BE REMARKABLE

Assumption that

Advertising is broken

Harlem Shake (Fish Tank Original)

Sales & Marketing

Shift to Analytics• Quick History

– Mad Men

• Banners/Billboards

• Expensive Campaigns

• No Tracking / ROI Metrics

• Outbound

– Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns

Inbound Vs. Outbound

Radio

Mailers

Cold Calling

Television

Billboards

OutboundLead Nurturing

Social Media

Blog

SEO

SoLoMo

Content Marketing

Inbound

Big Data

• Google- Accounts – Layers, Search Results

• Facebook - Graph Search

• Twitter

• Cookies

• Mobile

• The more information gathered the more custom tailored experience

You’re Being Tracked

Analytics- Why They’re Important• Prove ROI

• Refine Marketing Strategy

• Make Informed Decisions

• Learn More About Your Prospects

• Sales– Learn What your Prospects Are looking for

• Provide Back End Information

• Improve Paid Search Listings

MarTech Video

Marketing Automation Software

HEA

TMA

PP

ING

Your Future, Your Career.. My advice to you

• Seeking out a Job

• Your Online Presence

• Go Hard or Go Home

• Excuses

• Resume

• Be Proactive