uwec presentation
TRANSCRIPT
Integrated Digital Marketing
University of Wisconsin Eau Claire
SIN◦A ◦Core
SyneCore Tech- Who Are We?
• Integrated Digital Marketing Agency
• Conjoin principles of inbound marketing with digital marketing
• Analytics – Backbone
• Branding, Lead Gen, Social Engagement, Web, Strategy, Graphic Design, Mobile, SoLoMo
Our Team
About Me
• Bachelor BA: Entrep. UWEC
• Martial Arts
• AMA 2009
• SMB Consultant
• Started 3 Successful Businesses
• CEO SyneCore Tech
What the BLEEP do you do?
Client Highlight
Social Media
• Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin
"The Mini-Winni, part of American tradition, and today on the cutting edgeof design and function in a Class-C motorhome...Do you believe any of the s***?"
Winnebago Man
Winnebago Man Cont’d
BE REMARKABLE
Assumption that
Advertising is broken
Sales & Marketing
Shift to Analytics• Quick History
– Mad Men
• Banners/Billboards
• Expensive Campaigns
• No Tracking / ROI Metrics
• Outbound
– Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns
Inbound Vs. Outbound
Radio
Mailers
Cold Calling
Television
Billboards
OutboundLead Nurturing
Social Media
Blog
SEO
SoLoMo
Content Marketing
Inbound
Big Data
• Google- Accounts – Layers, Search Results
• Facebook - Graph Search
• Cookies
• Mobile
• The more information gathered the more custom tailored experience
You’re Being Tracked
Analytics- Why They’re Important• Prove ROI
• Refine Marketing Strategy
• Make Informed Decisions
• Learn More About Your Prospects
• Sales– Learn What your Prospects Are looking for
• Provide Back End Information
• Improve Paid Search Listings
Marketing Automation Software
HEA
TMA
PP
ING
Your Future, Your Career.. My advice to you
• Seeking out a Job
• Your Online Presence
• Go Hard or Go Home
• Excuses
• Resume
• Be Proactive