utilize the platforms that - transportation · arizona fighting dust storms with haiku the weather...
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1
Integrate Multiple Platforms
Utilize the platforms that
reach the audience
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The Haboob That Started it All
Dust blows, swirls and growsRoadways become danger zonesPull over, lights off
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Public Engagement 1,817 #HaboobHaiku-tagged tweets in one week in June 2012 More than 600 original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic
#HaboobHaiku
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National and International Media Coverage Generated more than 600 media stories Coverage included CNN, MSNBC, Fox News, BBC, NPR,
The New York Times, The Washington Post, Chicago Tribune
#HaboobHaiku
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Be Creative … But Not Snarky
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Do the Unexpected
Play with sasquatches
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Take Chances
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When in Doubt, Reference “Star Wars”
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Accept Any Messenger
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Where in AZ??
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Gamification Turned PSA
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