using your mobile web & app data for an strategic app visibility approach #pubcon #pubcon2015

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

Mobile and App Store Optimization Leveraging your Mobile Web & App insights to

strategically approach your App Search Visibility

HELLO #PUBCON

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

I’m Aleyda Solis

SPEAKER

BLOGGER SHARER@aleyda +aleydasolis

SEO

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WE LIVE IN A MULTI-DEVICE WORLD

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

http://www.lukew.com/ff/entry.asp?1943

DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

AN EVOLVING WEB & APP INTEGRATION

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

AS WELL AS CONSUMPTION ONES

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

THIS!

YOUR MOBILE WEB & APP STRATEGY SHOULD BE ALIGNED TO MAXIMIZE THEIR POTENTIAL

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

ESPECIALLY WHEN YOU ARE STARTING AND NOT SEEING SO MANY RESULTS YET…

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP

OPPORTUNITIES WITH A STRATEGIC APPROACH

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

USE YOUR MOBILE WEB COMPETITIVE DATA AS AN INPUT IN YOUR APP CONTENT

DEVELOPMENT AND INDEXATION PRIORITIES

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

USE GOOGLE SEARCH CONSOLE MOBILE DATA WITH

URL PROFILER

IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/

IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

CHECK AND USE YOUR COMPETITORS MOBILE WEB SEARCH PERFORMANCE DATA TOO!

USE SEMRUSH, SEARCHMETRICS

OR SISTRIX

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

ARE YOU ALREADY APP INDEXING? CHECK HOW THIS CORRELATE WITH YOUR CONTENT & QUERIES RESULTS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

USE THIS DATA TO PRIORITIZE YOUR MOBILE APP CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS…

TOP MOBILE WEB PAGES

TOP MOBILE WEB QUERIES

CONTENT IN YOUR

APP

APP INDEXING

POTENTIAL APP

KEYWORDS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE

THEM IN YOUR OPTIMIZATION STRATEGY

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS, TRENDS & KEYWORDS

USE SIMILARWEB MOBILE APP

INSIGHTS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHAT’S YOUR APP COMPETITORS RANKING & RATING BEHAVIOR (VS YOURS)?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN-STORE & EXTERNAL (VS YOURS)?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN-STORE & EXTERNAL (VS YOURS)?

FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK

BETTER FOR EACH OF YOUR COMPETITORS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?

ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR

APP AS WELL AS IN YOUR WEB?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE, INSTALLS, ACTIVE USERS PATTERNS …

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

AS WELL AS IN RETENTION & CHURN?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY?

COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE THE

EXPERIENCE & OFFERING THEY PROVIDE TO ACHIEVE IT

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

USE THIS DATA TO DEFINE A STRATEGIC APP OPTIMIZATION ACTION PLAN

KEYWORDS TO FOCUS IN-STORE & WEB

SEARCH

TRAFFIC SOURCES TO

LEVERAGE IN APP STORE & EXTERNAL

APP CONTENT TO

OPTIMIZE

KPIS TO MONITOR

PROMOTIONAL ACTIONS TO

DEVELOP

NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP RESULTS… FROM INSIDE & OUTSIDE THE STORE!

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

THANK YOU!