using webinars as a marketing tool

Using

enveritasgroup

webinars as a

marketing tool @

Why webinars?

Industry Expert •  Rather than pitching and selling

to your customers, you are offering value and increasing their knowledge

•  Paints you as an expert and lends credibility to the products and services you offer

Lead Generation •  Include lead generation

questions in sign-up form (just ask for phone, email, name & company)

•  Send follow up newsletters that offer value like free advice in a white paper

Announce Events,

•  Announce new product/event in webinar (make sure you weave this in without too much promotion)

•  No cost, can reach thousands of

people

Products, etc.

do I host a How

webinar?

Knowledge &

•  Offer useable, interesting content •  Be knowledgeable and

passionate By doing these things, you create value for yourself and your company.

Passion

For example:

This infographic shows how knowledge and statistics can help your case

Step 1: Audience •  Create an audience via social

media, a blog, e-newsletters, etc.

•  What does your audience want?

•  Offer a free white paper download/other incentive to sign up

Step 2: Planning •  Practice, practice, practice

•  Time yourself

•  Use more images than text

•  Write an outline (no script, so you don’t sound robotic/scripted)

Step 3: Begin •  Be on the call 30 minutes early

•  Remind users that the webinar will start soon and to be ready to take notes/ask questions

•  Invite them to ask questions DURING the webinar

•  Have an initial slide with webinar title and twitter handle

Step 4: End

•  Tell your audience that there is a special discount, giveaway, or download at the end

•  Answer questions

Hosting platforms

ZipCast •  SlideShare’s webinar platform •  $19/month (SlideShare Pro account) •  Simple and very easy to use •  No limit to attendees •  Can see audio, slides, or video of

presenter

MeetingBurner •  Clean interface •  Easy to use •  Can use Paypal

to collect payments •  Can record & upload webinars

to social media

www.meetingburner.com

AnyMeeting •  Free •  Include a survey in sign-up •  Con: includes ads in sign-up

form

www.anymeeting.com

Google+ Hangouts •  Free, need to download an app •  Many online tutorials •  Most people have gmail and a

Google+ profile

EnveritasGroupContentMarketing

In short… Webinars are a great marketing tool with lots of great benefits and proven ROI. Take advantage of them!

enveritasgroup