webinars for content marketing
TRANSCRIPT
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WEBINARS FOR CONTENT MARKETING
Quick Start Guide
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HAVE A PLAN
The first step in producing a successful webinar series is good planning!
Ask yourself these key ques/ons:
Who is my target audience?
What is my my goal?
What content does my audience value?
Don’t overdo the sales pitch: While sales may be a goal, using webinars as a hard sell will fall flat with audiences.
Provide useful content: Content that’s relevant to your audience will build your relationship, establish trust.
Choose presenters wisely: If you’re not an expert on the topic at hand, partner with someone who is.
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GET TO THE POINT!
Boil it down for us quickly and clearly: Why should we attend? Craft an engaging and precise title. Paint a picture of what someone will gain by attending your webinar.
Bonus points for optimizing these elements of a solid webinar promotion effort:
Catchy, persuasive title
Concise description of what attendees will gain
Bios of presenters, and why they are authorities on the topic
Strong, bold images to maximize conversion on your landing page
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TIMING IS EVERYTHING
Schedule to maximize aAendance:
Tuesday, Wednesday and Thursday are usually the best days of the week
Avoid holidays
Time of day is key: over lunch is usually a good bet
Prac/ce with your webinar soCware ahead of /me:
Make sure you know how to use it
Do a dry run to bring presenters up to speed on the webinar software
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GET THE WORD OUT!
Those seats aren’t going to fill themselves! It’s critical to promote your webinar.
Here are some best prac/ces to get you started in the right direction:
Social media: Partner with influencers across your target audience to leverage networks to gain traction
Your blog/website: Add an upcoming webinars section/banner and embed a registration form
Emails: Add a blurb about your upcoming webinar and presenter headshots in your newsletter
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CONTENT IS KING
Your webinar may consist of three parts:
Introduc8on: Who are you, what does your organization do, who are your presenters, and what questions will the webinar answer?
The Meat: Let the presenters cover their areas of expertise. Answer the questions you promised you would!
Wrap-up / Q&A: Open it up to the audience, inviting face-to-face participation from around the world!
To make it engaging and memorable:
Make it visual
Keep text to a minimum
Stick to the agenda, avoiding repetition
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WE ♥ AWESOME WEBINARS
BigMarker is the largest marketplace for webinars and online events, workshops, and presentations.
Learn more at bigmarker.com/host.