using twitter to drive traffic

Using Twitter To Bring Traffic To Your Websites

Brought to you by:@ShawnaFennell

www.TwitterForBusinessBook.com

WHAT AM I DOING NOW?

• Help people create online stores using Yahoo• Yahoo! Small Business Partner• Speaker • Host of Ecom Experts• Author• Mommy

WHAT IS TWITTER?

#1 Word Used In 2009?

• Twitter• #2 – Obama• 2008 Winner - Change

Holidays With Social Media

• 60% Will use social media tofind coupons and sales

• 53% Research Gift Ideas

• 52% Check the gift wish lists of friends & families

Source: Emarketer http:// www.emarketer.com/Article.aspx?R=1007378

Checking Twitter Everywhere

Work Toilet/Washroom

Driving Class Theater Religious0%

60% 56%

11% 9% 8%3%

Twitter Non-TwitterSource: Emarketer http://www.emarketer.com/Article.aspx?R=1007352

TWITTER FOR BUSINESS

• Connect with your customers• Build customer loyalty• Increase brand awareness• Increase sales• Drive HUGE Amounts of Traffic

There is a Catch

CONNECT WITH CUSTOMERS

BUILD LOYALTY

BUILD BRAND

BUILD TRAFFIC

INCREASE SALES

FOLLOW THE LEADER

INVITATION

TRANSPARENCY

OH MY!

Bring On The Twitter Traffic!

Set Up The Right Way

1 CHOICE BRAND

SHAWNA BRAND

• Give people a reason to follow you• Use keywords• Sell yourself – But not too hard• Be REAL

PICTURE

• We want to do business with real people• Images speak volumes• Do not leave the default image• Be REAL

DESIGN

• Change the default• Look for Free Twitter Backgrounds• Search “twitter background template”• Istock.com - Great Resource

MONITOR SIZE / RESOLUTION

• 800X600

• 1024x768

• 1280x1024

• 1600x1200

WHO IS YOUR CUSTOMER?

Time For Tweeting

WHAT ARE YOU DOING?

• Link to blogs you read• Provide great quotes• Offer Coupons• Ask Questions• Hold contests

Twitter Is Like

Dating

BE ENGAGING• What one thing do you want to accomplish

today? This week? • If you could do anything, what would it be? • What's your best tip for (?your business?)?• What trick would you love to teach your pet? • What is your dog thinking?

RETWEET – OFTEN!!

• Gain new followers• Get some RT love• Pass on GREAT information

GIMME TOOLS!!

TWITTER TOOLS

• Start using them right away• Automate, Automate, Automate• Work Smarter Not Harder

TWEET DECK

• My fave• Sort• Search• Track Keywords• Keep your sanity

SOCIAL TOO

• Great for automatically deleting spammy Direct Messages

• AutoFollow• Auto Unfollow

TWITTERFEED

• Blog Will Feed Directly Into Your Twitter• Every time you post blog – Tweet

Automatically

TWEETLATER

• Automatically Follow• Automatically UnFollow• Schedule Tweets

HootSuite

• RSS Feed• Brand Monitoring• Scheduled Tweets• Tracking• FREE

Twitter For Business Kit

• @ShawnaFennell

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