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Using Social Media to Improve Health Outcomes

Felicia R. Phillips Corporate Communications Manager

Health Partners Plans

About Health Partners Plans ● Founded in 1984 ● 190,000 members ● Not-for-profit ● Owned by Philadelphia’s leading hospital

systems: • Aria Health System • Einstein Medical Center • Episcopal Hospital • Hahnemann University Hospital • St. Christopher’s Hospital for Children • Temple University Hospital

Social Media Launch 2013

Social Media Statistics

Social Media Statistics

Facebook: Health Partners Plans

Facebook Content

Healthy Pick of the Week

Biggest Winner Facebook Group (Private)

Health Chats: 600+ views and 100 interactions

Twitter

Twitter: @HPPlans • Community Partnerships • Event promotion • News announcements • Drives website traffic

Instagram Instagram: @HPPlans • Promoted mostly at events • Life size HPP Instagram frame

LinkedIn • 2,498 followers • Grew organically as career resource

and corporate snapshot

LinkedIn

Facebook Future: • Increased, targeted campaigns – 45% Americans 65+ • Targeted, demographic advertising • Contests and promotions to drive engagement • Member service

What’s Ahead?

Twitter Future: • Increased, targeted campaigns • Contests and promotions to drive

engagement • Member service • Media alerts

LinkedIn Future: • Use for leadership positioning • Recruitment • Explore advertising value

Instagram Future: • Photo contests

Questions?