© 2015 Pharmaguy™

Mastering mHealth Apps & Wearables to Improve Health Outcomes

PharmaGuyBrighTALK Webinar

9 December 2015

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1. >165,000 consumer mHealth apps in US app stores2. 26K of most widely used apps analyzed by IMS Health3. 10% capable of connecting to device or sensor4. 50% of downloads generated by 36 apps, 40% have fewer

than 5K downloads!5. 65% of top mHealth apps connect to social media

A Tidal Wave of mHealth Apps

Source: “Patient Adoption of mHealth: Use, Evidence and Remaining Barriers to Mainstream Acceptance,” IMS Institute for Healthcare Informatics. September 2015.

© 2015 Pharmaguy™

33% of patients with chronic diseases don’t currently use mobile apps to manage their conditions, but would like to start.

50% of patients believe they should bring information/digital tools to their doctor – rather than the other way around.

26% of respondents agree that finding direct means of communicating with health professionals presents the biggest hurdle.*

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Patients Want Mobile Apps & Wearables

* Study by Mobiquity: http://sco.lt/6dtF7B

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A Formula for Patient-Centric mHealth Apps

Quality mHealth App = Satisfy Patients’ Needs§ + Transparency + Reliable Health Data Management*

§Satisfy Patients’ Needs = Useful Functionality + Efficacy

*Reliable Health Data Management = Good Privacy Practices + Data Security

© 2015 Pharmaguy™

41% of doctors agree that health apps could be a “game changer”... BUT just 36% said they are likely to recommend such an app to their patients.

Currently, the main reasons for recommending mobile health apps are: Diet and Weight Loss (70%), General health and fitness activity (65%), Health Monitoring (53%), Smoking Cessation (49%), and Compliance (45%).*

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Most Doctors Not Ready to Recommend Mobile Apps to Patients

* “Digital health debate 2015” - Cello Health http://sco.lt/8yujoX

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Sorry State of Pharma mHealth Apps

Lack of Useful Functionality Regulatory Challenges Undocumented Efficacy Flawed Privacy Protection

& Data Security User Experience Issues

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Low Functionality

16,000+ Consumer Health Apps90%

Score Below 40

http://bit.ly/1dtA069

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Easy entry into mHealth offers incredible opportunity for innovation in healthcare; however, the open market comes with certain concerns...

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Who’s Your App Developer?

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Silicon Valley mHealth app developers are novices when it comes to FDA regulation

Some agencies even boast about it!

LESSON: Choose your agency carefully!

Regulatory Challenges

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Most Apps Won’t Require FDA Regulation

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http://bit.ly/16Xz6Ne

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Undocumented Efficacy

“We have a profusion of healthcare apps with undocumented efficacy and basically existing in a vacuum of scientific evidence.” - Carolyn Gauntlett, IMS Health

Janssen PASI ("Psoriasis Area and Severity Index") Calculator did not cite the source used to perform calculations

Pfizer’s Rheumatology Calculator App recalled via “Dear Doctor” letter because of a “bug in the app ... gives wrong results.”

LESSON: Test, Test, Test LESSON: Document http://bit.ly/pgdaily111913-1

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Unreliable eHealth Data Management

“Ambitious app designs are being stuck down by internal medical/legal reviews because of concerns about the storage and use of healthcare data,” said Gauntlett; http://bit.ly/pmn130402h

Don’t Be another Ashley Madison!

LESSON: Use Best Available Security Measures

LESSON: Have a Privacy Policy & Train Employees!

LESSON: Limit the Amount of Personal Data Collected in the First Place!

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How to Develop mHealth Apps to Improve Outcomes

Involve Patients & Physicians in the Development Process

Test & Certify Partner With & Invest in

Innovators Reward Pioneers Read My Book

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Insights on How to Involve Physicians

November 5, 2015 Over 100 participants,

more than 500 tweets, and 22.4 million impressions

#AHealthierNation chat sponsored by the American Medical Association

http://bit.ly/AMAappchat

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Expert “Certified”/“Vetted” mHealth Apps

MIT’s Hacking Medicine Institute will soon start producing consumer reviews of mobile apps and other digital health tools that have been vetted by Harvard University clinicians. The overall mission involves measuring digital health outcomes—assessing whether digital health products and services really make people healthier.http://sco.lt/5CSwiX

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1. Protect the privacy of a user’s health data2. Clearly define who owns a user’s health data3. Make it easy for users to accurately interpret their data4. Integrate validated scientific evidence into product design5. Incorporate evidence-based approaches to health behavior

improvement6. Be accessible to marginalized populations

Vitality Institute Guidelines

Industry* guidelines for the responsible use of wearables, smartwatches & health apps

*Vitality Institute, Microsoft Corporation, the University of California San Diego and others

http://bit.ly/vitalityGLs

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Pharma & mHealth Technology Partners

Smart Breathe Mask

Custom

Sensor

http://sco.lt/59l7UP

http://sco.lt/6ZfgTR

© 2015 Pharmaguy™

The Pharmaguy Pioneer Award

Recognizing pharmaceutical executives or teams who have “pioneered” in the use of mHealth apps and/or social media for engaging patients, healthcare providers & other stakeholders with the goal of improving health outcomes.http://bit.ly/PGpioneer

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© 2015 Pharmaguy™19

Socialize Your Patient Engagement Strategy

‘As patients increasingly embrace technology to learn, manage, and track their own health outcomes, providers and vendors seeking to engage or motivate consumers to take action (or change behavior) must embrace a patient-focused strategy within their overall marketing and communications strategy. Affinito and Mack provide a historical overview of the market trends as well as a future roadmap that is helpful to anyone charged with making the shift to patient-centered care today - and planning for what is possible tomorrow.’

Mark Bard, Co-founder Digital Health Coalition

Order Here: http://bit.ly/gowerSMbook

Use Code G15JNY35 to Get a 35% Discount!

© 2015 Pharmaguy™

The Sorry State of Pharma mHealth Apps; http://bit.ly/mobcat-pmn1304-02

“Leaky” Pharma Mobile Apps; http://bit.ly/LeakyPharmaApps

Many Smartphone Apps Lack Privacy Policies; http://bit.ly/PharmaAppPrivacy

Pharma mHealth App Best Practices Survey; http://bit.ly/PharmaMoSurvey

Patients Demand High Quality mHealth Apps; http://bit.ly/pmn1307-01

Vitality Institute Guidelines; http://bit.ly/vitalityGLs

PharmaGuy Pioneer Award; http://bit.ly/PGpioneer

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Resources