using social media to improve employee morale

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Presentation of Salesforce.com VP of Product Strategy Nate Skinner at Social Biz Atlanta 2013

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Improve Employee Moral with Learnings from Social Media Nate Skinner VP, Product Strategy

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Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Our Mission: Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Today 1960s

Client/Server

1980s

No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation

Enterprise Cloud Computing

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Cloud CRM

Innovation 2011, 2012

#1 in Cloud Computing and Customer Relationship Management

Today Customers & Employees Expect More

People are Connected

People Choose Where to Engage

New World: Social Realities

Social Revolution

4.5 Billion Social Users Sharing Feeds, Profiles, Groups, and Files 150 Million Daily Customer Conversations About Companies

Connect

Two Social Learnings to Enhance Employee Moral & Productivity

Reward

Connect Reward

Traditional Org Structures Separate Individuals

Connect: Everyone to Everyone & Everything

Product Expert

Competitive Expert

Contracts

Price List

Pitch Deck

Legal

Leads

Promotions

Customers

Remove Hierarchy & Expose Innovation

Executive

Sales Ops

Forecasts

Connect: A Real-World Example

Remove Hierarchy & Share Information

Connect: Everyone to Experts, Insights, and Customers

Instant communication with experts

Collaboration on proposals, dashboards, and more

Private chat groups with customers and partners

Improve productivity and effectiveness

+34% Employee productivity

The Cake Boss Sweetens Productivity 150 employees, deliver 50 cakes & 20,000 cannolis a week

5M Facebook Fans, 250K Twitter Followers

Increased productivity by 60% through collaboration

Improved product delivery and accuracy with automation

Connect Reward

You Are Not Getting the Most from Your People

Misaligned

Lost Productivity

$300B

Demotivated Not Performing

Source: Gallup, “Employee Engagement: A Leading Indicator of Financial Performance”

97% of employees aren’t engaged when they feel ignored by

their managers*

*Gallup survey of 1,003 U.S. employees (2009) **A Gallup study found that disengaged employees cost companies $300 billion in productivity each year

Actively disengaged

Not engaged

Engaged 2%

40%

57%

Employee Engagement is a Critical to Success

Alignment: People Want to Work on Important Goals

Bring visibility to key priorities and objectives

Easily communicate team and individual goals

Connect your goals to the company mission

Real-time updates

+10x Improvement in

understanding of goals

Alignment: A Real-World Example

Reward: Motivate People to Learn and Perform

Create specific goals and custom badges to drive ongoing education and incentive

Deliver up-to-date and consistent product knowledge

Accelerate learning and mastery of new skills

Enable peer-to-peer recognition

Give thanks when it matters vs 1x a year

+100% Increase in

recognition given

Reward: A Real-World Example

LivingSocial Accelerates Sales with Motivatation Sales Reps created social goals around activity based selling

Target: 50 calls/day

Amplified winning behavior with custom badge and public recognition on the global sales call

Result: 82% increase in call volume

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Force.com

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ERP Any System Finance

Back-end Systems Any Social

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