using social media for crisis communications
Post on 09-May-2015
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Social Media +Social Marketing
For You andYour Organization
Marc Ross @ 2ndSixSession 1 Marc Ross @ 2ndSix
Session 6
Using Social Media for Crisis Communications
What is a crisis?
An unanticipated event or discourse that threatens your
organization, community or reputation
Action
Make sure social media efforts are message driven – not channel driven
Embrace moments and opportunities to grownetworks, lists and reach
Tap into all available resources
VolunteersLocal LeadersCelebrities
Train Social Media Ambassadors
Keep messages brief andto the point
Make sure you can receive input andbe open to two-way communications
Use social media to support and amplifya unified message
Have a Plan A
Have a Plan B
Have a Plan C
Forge partnershipsSeek alliesCollaborate resources
Remember your audience + focus on people
Avoid elitism
Be human
Speak like a real person
Practice how you would incorporate social mediainto your communications outreach
Use what works
Do the boring really well
Don’t chase technology
Build content in advance
Define target audiences
Secure buy-in senior leadership
Address cyber security issues
Examples
Develop Widgets
http://www.cdc.gov/Widgets/
YouTube
Google Maps
Google Maps
Google Maps
Google Maps
Hashtag
SMSText Messaging
Dedicated + Private Networks
Fundraising
Communications
Search + Confirm
Q&A
Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com
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