using social media for crisis communications
TRANSCRIPT
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Social Media +Social Marketing
For You andYour Organization
Marc Ross @ 2ndSixSession 1 Marc Ross @ 2ndSix
Session 6
Using Social Media for Crisis Communications
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What is a crisis?
An unanticipated event or discourse that threatens your
organization, community or reputation
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Action
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Make sure social media efforts are message driven – not channel driven
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Embrace moments and opportunities to grownetworks, lists and reach
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Tap into all available resources
VolunteersLocal LeadersCelebrities
Train Social Media Ambassadors
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Keep messages brief andto the point
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Make sure you can receive input andbe open to two-way communications
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Use social media to support and amplifya unified message
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Have a Plan A
Have a Plan B
Have a Plan C
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Forge partnershipsSeek alliesCollaborate resources
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Remember your audience + focus on people
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Avoid elitism
Be human
Speak like a real person
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Practice how you would incorporate social mediainto your communications outreach
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Use what works
Do the boring really well
Don’t chase technology
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Build content in advance
Define target audiences
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Secure buy-in senior leadership
Address cyber security issues
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Examples
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Develop Widgets
http://www.cdc.gov/Widgets/
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YouTube
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Google Maps
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Google Maps
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Google Maps
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Google Maps
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Hashtag
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SMSText Messaging
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Dedicated + Private Networks
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Fundraising
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Communications
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Search + Confirm
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Q&A
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Marc A. [email protected]@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com