using qr codes to promote your business
Post on 25-May-2015
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Using QR Codes toPromote Your Business
Rajiv DhanjalBSc Hons, MSc, MBA
IT ConsultantIT Futures, Faculty of Science & Engineering
Quick Summary:
•QR – Quick Response Codes;•A type of matrix barcode (2D);•Can be read by a mobile phone;•Quickly links to your website – Could
drive more traffic to your website•Easily created;•Customisable to your brand
What are QR Codes
Ideas for Customised QR Codes
Quick Summary:
• An advert or poster only says so much – QR codes make it interactive;
• Your potential customers can use them easily;• Very visible ; Usable anytime, anywhere ; Immediate• Many businesses already know this and are already using
them;• Customised QR Codes are still novel and for the curious;• QR Codes have many other uses
Why are QR Codes important to your business
Ensure your website is mobile friendly
QR Codes – Link to a website
Scan the QR Code and store the contact information:
Paper Cards?• May get Lost!• Just too many!• Not actually
interested!
QR Codes – Exchange Contact Details
• A link to a website;• A business card (vCard);• An SMS text or an email message;• A calendar event;• A link to a video or sound track;• A geo-location ;• Wifi login details;• Any plain text;• Bespoke application data
QR Codes – What other information can be stored?
A phone with a quality camera, a QR reader app and internet access
• Android based phones;• Apple iPhone;• Windows Phone 7 / 8;• Blackberry
• Android tablets and iPads
Which phones can read QR Codes?
Many, many to choose – whatever you feel comfortable with
• QuickMark;• BeeTag;• Code Muncher QR Reader;• i-nigma;• QrafterFrom the (Google) Play Store, (Apple) iTunes, (Windows) Store, etc.
QR Code reader apps
Tesco in Seoul – South Korea
This is a poster not a product display stand!
QR Codes – Novel Uses
Long website addresses• http://
www.bbc.co.uk/sport/football/teams/wolverhampton-wanderers/top-scorers
Shortening and redirection services• bitly.com or tinyurl• http://bbc.in/1A0sadr Tracking services• qrcodetracking.comBad or outdated addresses
QR Codes – Other issues
Quick Summary
• They can drive more traffic to your website;• You can provide your customers with better information:
more detailed, more up to date, more timely, wider ranging;• Customers are likely to scan a QR Code: easy to do so,
immediate answers to their questions;• Can be low cost, versatile, very flexible, quite fast;
QR Code – Business Benefits
Examples include:
•Launch a how-to video;•Name tags at seminars and exhibitions;•Product/Service – video tour;•Instructions manual link on a product•A calendar or diary event
http://www.qrcodesmarketingideas.com/ Still unsure? : Come and meet one of the team for personal assistance
101 Uses for QR Codes
Any Questions?
Rajiv DhanjalBSc Hons, MSc, MBA
IT ConsultantIT Futures, Faculty of Science & Engineering
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