using presenter initiated and generated live educational tweets (piglets) to broaden traditional...

Using Presenter Initiated and Generated Live Educational Tweets (PIGLETs) to Broaden Traditional Conference Workshop Reach

Sarah Tomlinson, MDPediatric Emergency Medicine Fellow@SarahT_MD

Disclosures

I have no conflicts of interest or disclosures.

Live-tweeting of this presentation is encouraged.

Background

Twitter is a social media platform where users send and share short messages containing less than 140 characters, called tweets

Increasingly used in the professional and medical communities

Offers the possibility to reach a larger virtual audience than the traditional lecture experience

Twitter Lingo

Tweet: a post made by a user on Twitter Retweet: a reposted message

Hashtag: keyword used to categorize tweets, denoted with a preceding “#”

Live-tweeting: Posting comments about an event in real-time

Objectives and Hypothesis

Objectives: To increase the dissemination of our content

virtually using Twitter To improve upon the limitations of learner-driven

live tweeting

Hypothesis: We will be able to increase the reach of our workshop content through use of Twitter.

Methods

Intervention

PIGLETs = Presenter Initiated and Generated Live Educational Tweets Developed prior to lecture Curated content Multimedia approach

#NotAnotherBoringLecture and #InnovateMedEd

#PASMeeting and #SAEM15

Outcomes

Number of tweets from presenters vs learners

Reach: Number of users to whom content was delivered

Exposure: Number of times content was delivered

Outcomes

Number of tweets from presenters vs learners

Reach: Number of users to whom content was delivered

Exposure: Number of times content was delivered

Methods: Analysis

TweetReach Pro Tracked #NotAnotherBoringLecture and

#InnovateMedEd individually

2 week period following the workshop for each conference

PAS SAEM

#NotAnotherBoringLecture and #InnovateMedEd

409 total tweets

76% from presenters24% from learners

389 total tweets

84% from presenters

16% from learners

Total Number of Tweets Delivered by Presenters and Learners at 2015 PAS and SAEM Meetings

126 participants attended workshops Learners = workshop attendants and virtual learners

1 3 7 14 1 3 7 140

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Reach of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings

#InnovateMedEd

Day

Reach

PAS SAEM

1 3 7 14 1 3 7 140

20000

40000

60000

80000

100000

120000

140000

160000

Exposure of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings

#InnovateMedEd

Day

Exposure

PAS SAEM

Discussion

#NotAnotherBoringLecture reached 47,200 users on Twitter – nearly 400-fold increase compared to in-person attendance

Presenter-initiated tweeting can greatly increase one’s presence within the conference Our material = 25% of all PAS tweets

Limitations

No control arm

Use of multiple hashtags TweetReach Pro and estimated values

Implications

Using Twitter can increase reach and exposure of a lecturer’s content

Further studies required to determine if increased reach and exposure equals learner engagement

PIGLETs allow the presenter to take control of the content

Acknowledgements

Mary Haas@MCald06

Melissa Skaugset@MelissaSkaugset

Stephen J. Cico@PedsEM

Meg Wolff@UMPEMDoc

Sally Santen @ssanten

Rob Huang@doctoRoblivious

Thank you to the other members of our research team!!