using presenter initiated and generated live educational tweets (piglets) to broaden traditional...
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Using Presenter Initiated and Generated Live Educational Tweets (PIGLETs) to Broaden Traditional Conference Workshop Reach
Sarah Tomlinson, MDPediatric Emergency Medicine Fellow@SarahT_MD
Disclosures
I have no conflicts of interest or disclosures.
Live-tweeting of this presentation is encouraged.
Background
Twitter is a social media platform where users send and share short messages containing less than 140 characters, called tweets
Increasingly used in the professional and medical communities
Offers the possibility to reach a larger virtual audience than the traditional lecture experience
Twitter Lingo
Tweet: a post made by a user on Twitter Retweet: a reposted message
Hashtag: keyword used to categorize tweets, denoted with a preceding “#”
Live-tweeting: Posting comments about an event in real-time
Objectives and Hypothesis
Objectives: To increase the dissemination of our content
virtually using Twitter To improve upon the limitations of learner-driven
live tweeting
Hypothesis: We will be able to increase the reach of our workshop content through use of Twitter.
Methods
Intervention
PIGLETs = Presenter Initiated and Generated Live Educational Tweets Developed prior to lecture Curated content Multimedia approach
#NotAnotherBoringLecture and #InnovateMedEd
#PASMeeting and #SAEM15
Outcomes
Number of tweets from presenters vs learners
Reach: Number of users to whom content was delivered
Exposure: Number of times content was delivered
Outcomes
Number of tweets from presenters vs learners
Reach: Number of users to whom content was delivered
Exposure: Number of times content was delivered
Methods: Analysis
TweetReach Pro Tracked #NotAnotherBoringLecture and
#InnovateMedEd individually
2 week period following the workshop for each conference
PAS SAEM
#NotAnotherBoringLecture and #InnovateMedEd
409 total tweets
76% from presenters24% from learners
389 total tweets
84% from presenters
16% from learners
Total Number of Tweets Delivered by Presenters and Learners at 2015 PAS and SAEM Meetings
126 participants attended workshops Learners = workshop attendants and virtual learners
1 3 7 14 1 3 7 140
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Reach of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings
#InnovateMedEd
Day
Reach
PAS SAEM
1 3 7 14 1 3 7 140
20000
40000
60000
80000
100000
120000
140000
160000
Exposure of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings
#InnovateMedEd
Day
Exposure
PAS SAEM
Discussion
#NotAnotherBoringLecture reached 47,200 users on Twitter – nearly 400-fold increase compared to in-person attendance
Presenter-initiated tweeting can greatly increase one’s presence within the conference Our material = 25% of all PAS tweets
Limitations
No control arm
Use of multiple hashtags TweetReach Pro and estimated values
Implications
Using Twitter can increase reach and exposure of a lecturer’s content
Further studies required to determine if increased reach and exposure equals learner engagement
PIGLETs allow the presenter to take control of the content
Acknowledgements
Mary Haas@MCald06
Melissa Skaugset@MelissaSkaugset
Stephen J. Cico@PedsEM
Meg Wolff@UMPEMDoc
Sally Santen @ssanten
Rob Huang@doctoRoblivious
Thank you to the other members of our research team!!