using engaging networks with microsites. clean up barclays what the campaign is about targeting the...

Using Engaging Networks with microsites

Clean Up Barclays• What the campaign is about• Targeting the CEO• Using Tracked widgets on microsites• Keeping it mobile friendly• The broader campaign• Results

What was the campaign about?

“We get it. The old ways weren’t the right way to behave”

Targeting the CEO

• Creating a separate customer message

• Creating 8 subject lines

Tracking using widgets• Using tracking to see what works

– 9 sources over 2 actions. With 1 location.

Tracking using widgets cont…

• www.cleanupbarclays.co.uk• www.cleanupbarclays.co.uk/?q=e21544

<iframe title='Behave microsite widget' src='https://www.e-activist.com/ea-action/widget?widgetId=2238&ea.tracking.id=e21544' frameborder='0' width='350' height='585' scrolling='no'></iframe>

Keeping it mobile friendly

Social media

The broader campaign

Results so far• 11,000+ emails sent to Antony Jenkins• 300 tweets sent to @BarclaysOnline• Barclays complaint form filled in• Initial meetings held, others planned• 15,800 unique visitors to the microsite in first 2 months• Mobile = 17.8% of page views• Tablet = 13.9% of page views

Questions?

www.cleanupbarclays.co.uk #cleanupbarclays

@ClaireDonnerclaire.donner@actionaid.org