using engaging networks with microsites. clean up barclays what the campaign is about targeting the...
TRANSCRIPT
![Page 1: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/1.jpg)
Using Engaging Networks with microsites
![Page 2: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/2.jpg)
Clean Up Barclays• What the campaign is about• Targeting the CEO• Using Tracked widgets on microsites• Keeping it mobile friendly• The broader campaign• Results
![Page 3: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/3.jpg)
What was the campaign about?
“We get it. The old ways weren’t the right way to behave”
![Page 4: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/4.jpg)
![Page 5: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/5.jpg)
Targeting the CEO
• Creating a separate customer message
• Creating 8 subject lines
![Page 6: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/6.jpg)
Tracking using widgets• Using tracking to see what works
– 9 sources over 2 actions. With 1 location.
![Page 7: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/7.jpg)
Tracking using widgets cont…
• www.cleanupbarclays.co.uk• www.cleanupbarclays.co.uk/?q=e21544
<iframe title='Behave microsite widget' src='https://www.e-activist.com/ea-action/widget?widgetId=2238&ea.tracking.id=e21544' frameborder='0' width='350' height='585' scrolling='no'></iframe>
![Page 8: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/8.jpg)
![Page 9: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/9.jpg)
Keeping it mobile friendly
![Page 10: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/10.jpg)
Social media
![Page 11: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/11.jpg)
The broader campaign
![Page 12: Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it](https://reader035.vdocuments.us/reader035/viewer/2022062315/5697bfe81a28abf838cb64d8/html5/thumbnails/12.jpg)
Results so far• 11,000+ emails sent to Antony Jenkins• 300 tweets sent to @BarclaysOnline• Barclays complaint form filled in• Initial meetings held, others planned• 15,800 unique visitors to the microsite in first 2 months• Mobile = 17.8% of page views• Tablet = 13.9% of page views