user types presentation slides for munich business school and hp
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User Types & Player Types in Gamification
Andrzej Marczewski@daverage
Gamified.co.uk
Player Types
Meant for games
And people who look like this
By Timothy Saccenti and Mr Toledano
Not the real world
And people who look like this
Bartle's Types
Bartle's Types
Bartle's Types
Gamification User Types Hexad
Disruptor
Player
Phi
lant
hrop
ist
Free Spirit
Socialiser A
chie
ver
Change
Reward
Pur
pose
Mas
tery
Relatedness
Autonom
y
Gamification User Types Hexad
Disruptor
Player
Phi
lant
hrop
ist
Free Spirit
Socialiser A
chie
ver
Change
Reward
Pur
pose
Mas
tery
Relatedness
Autonom
y
Relatedness
Autonomy
Mastery
Purpose
RAMP FrameworkIntrinsic motivation framework
Gamification User Types Hexad
Disruptor
Player
Phi
lant
hrop
ist
Free Spirit
Socialiser A
chie
ver
Change
Reward
Pur
pose
Mas
tery
Relatedness
Autonom
y
PurposeSerious Fun
MeaningCare-taking
AccessCollect & Trade
Gifting / SharingSharing Knowledge
Philanthropist
Supporting User Types
AutonomyEasy Fun
ExplorationBranching Choices
Easter EggsUnlockable Content
Creativity ToolsCustomisation
Free Spirit
Supporting User Types
MasteryHard Fun
ChallengesCertificates
Learning / New SkillsQuests
Levels / ProgressionBoss Battles
Achiever
Supporting User Types
RelatednessPeople Fun
Guilds / TeamsSocial NetworkSocial Status
Social DiscoverySocial pressure
Competition
Supporting User Types
Socialiser
RewardPoints / XP
Physical Rewards / PrizesLeaderboards
Badges / AchievementsVirtual Economy
Lottery / Game of Chance
Player
Supporting User Types
ChangeInnovation Platform
Voting / VoiceDevelopment Tools
AnonymityLight Touch
Anarchy
Disruptor
Supporting User Types
Spread of Types
41% 20% 15%
Spread of Types
9% 8% 7%
Spread of TypesBased on survey of over 1300 people
Achiever40%
Socialiser20%
Free Spirit15%
Philanthropist9%
Disrup-tor8%
Player7%
Everyone is different!
Plan for that if you want to succeed
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