user insights

WHAT WE KNOW ALREADY

There are

6.8 million*

moneycontrol.com unique users/ month

Source: Comscore WW Dec 2011

There are

1 million

+

moneycontrol.com app downloads across various

platforms

11600+Followers on twitter

520,000Fans on Facebook

Once upon a time…. Not so long ago…..

We asked our audience what they wanted…

…. And here’s what they told us

The survey had 903 respondents

232 Female

671 Male

A young audience – 44% users between 18-34 yrs

89% are Grads/ Post Grads

55% salaried while 33% Entrepreneurs

CONNECTING…..

61% use smartphones to access WAP sites

and access information on the move

75%Of moneycontrol.com users subscribe to 2 or more GSM networks

61%plan to buy a new handset

27%Of moneycontrol.com users want to shift or

add a new network

Price and connectivity are the 2 main causes for change

is the most preferred OS –

46%Followed by

16%15%10%

LIFE IN THE FAST LANE…

•45% of moneycontrol.com users surveyed own Sedans,

•28% own UVs and

•27% own hatchbacks

31% plan to buy a new car in the next 3 months

Luxury cars in Demand

11% of users have a Budget of

20 lakh+ 60% users have a Budget of about 6 lakhs

>70%Users are considering a loan for their

auto purchase

>50%Users search online for Car related

information

PEOPLE & APPLIANCES…

32%Users planning to buy a personal

electronic item in Q4- 2011-2012

34%Users planning to invest in a

PC/Laptop/Tablet over the next quarter

23% people want to buy washing machines

26% people want to buy TVs

13% people want to buy Air Conditioners

18% people want to buy Refrigerators

12% people want to buy Home Theaters

8% people want to buy MicrowavesPu

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ase

Inte

nt

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“Investing India”

only on www.moneycontrol.com