user experience

User Experience

2012-09-21 Hans

What

Two Myths How

Why &

Today we are going to talk about

The Golden Circle

Before UX, We Should Know

Each dollar invested in design

creates 19 dollars in sale.

Practice : Object or Human ?

Build A New CarFor People

Three things of making a

successful product

Three things of a

successful product

1.Utility

2.Usability

3.User Experience

Three things of a

successful product

1.Utility

2.Usability

3.User Experience

Three things of a

successful product

1.Utility

2.Usability

3.User Experience

Utility, Usability & User Experience

- The most important one is ?

It depends on different situations

Let us begin the UX journey

and meet some people.

Don Norman

The UX Bible

Steve Jobs

Define User Experience

UX is the way a person feels about using a product, system, service.

The Problem is

Whose Feelings ?

Your Feelings ?

The most difficult lesson of UX

~ You Are Not Your User

What you gonna do?

Listen to who…?

People

Methods of People Research

KJ Analysis

KJ Analysis

KJ A

naly

sis

Context Mapping

User Interview

IDEO Cards

But

Let me tell you something

Do not listen to your Customers

Follow your heart,

just like I do.

What’s going on?

I’ll tell you later

UX Workshop : Make a Product

Eastern Brainstorming KJ analysis

Pick Up One Product

Defining

Prototyping

Prototype

User Testing

Context Mapping & Verify

What we learned is

After the Workshop, I found some things

No New Things

12 topics of Conceptual Design Proposal

Workshop Homework

Now, let’s get back to the problem we have met.

Listen to

People? Myself?

Innovation Improvement

Thank You