use of 3d in advertising juuli pelkonen. contents advertising 3d advertising uses software finnish...

USE OF 3D IN ADVERTISING

JUULI PELKONEN

Juuli Pelkonen

Contents• Advertising• 3D Advertising• Uses• Software• Finnish companies• What is demanded from the worker• Why?• Why not?• Examples• Summary

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Juuli Pelkonen

Advertising

• Paid information with a goal• Aimed at a large audience• Boosting business• Brings in cash• Creates visions and expectations• Communicates about the product

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Juuli Pelkonen

3D-advertising (1/2)

• Tvo 3D-TVo Big mediao Consumers used to this

• Interneto 24ho Priceo Interactivityo Diversityo Seen as irritatingo Connections, computer age

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Juuli Pelkonen

3D-advertising (2/2)

• Public spaceo Shopping centero Conventionso Sponsor eventso 3D glasses?

• Print mediao Lenticularo Stereoscopic

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Juuli Pelkonen

Uses• Still-images

o Ingman

• Videos• Panoramas• Interactive presentations

o Lambio Porsche

• Display-advertising (Banners)• Digital signage (Billboards)• PDF-files

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Juuli Pelkonen

SoftwareMallinnusohjelmistot

Renderöintiohjelmistot

Esitysohjelmistot

3ds Max Mental ray Swift 3D

Mudbox V-ray Autodesk Showcase

Maya RenderMan Quest 3D

Lightwave 3D

Cinema 4D

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Finnish companies

• Fake Graphics • 3Darts• Piñata• UNDO• Cheesecake• Kärkijoukkue• Twisted films• Artpix

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What is expected from the worker

• Strong technical know-how• Portfolio• Use of software• Shooting skills• Drawing skills

o Planning starts with 2D-imageso Understanding of art

• Cinematographyo Lightso Camera

• Understanding of motion• Initiative 10/

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Juuli Pelkonen

Why?• Nothing is impossible• Nothing is too expensive/saves money• Change• The final product does’nt need to be

ready/available• More understanding/demonstrateability• Interactivity• Boosts intrestingness• Causes a more positive buying decision • Fast and efficient

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Why not?

• Expenses• Required software• Know-how• Prejudice against modeling• Undeveloped technology• Will it reach the audience?

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• http://player.vimeo.com/video/17762126

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• http://www.youtube.com/watch?v=C5yhxqkJiAQ

Juuli Pelkonen

Summary

• 3D offers lots of possibilities• 3D-advertising widespread in all medias• 3D-advertising more efficient than 2D • The future looks good• Much is expected of the worker – not only

software knowledge• Possibilities offered by 3D have not been utilised

yet

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Thanks!