use media (and everything else you have) to get recognition for your community service

Use media to make your Club

stand out

Bob Crawshaw Kambah Lions Club

Why we need promotion

new members events, causes, fund raising earn well deserved recognition

Media environment

time poor

communications clutter

competition

continuing narrative audience-focused simple human interest & local benefit call to action

Media messages

Storytelling example

personal situation

linking with Lions

how did Lions help

how did they do it

results

next steps

What makes a good media story

who and where are they what benefits do we offer how, where, when to connect

Our audiences

some-one in our community

using their networks to help Lions

Key influencers

Tell your Club story

benefits & risks different environments realistic expectations

Why work with Qld media

What Qld media want from you

new and different human interest and local benefit trends (local and national) the st factor images and statistics

Media tools

Backgrounder Media Release Media Alert

…and if media is not interested …

Own media

Social media

one to one conversations DIY and free intensive brand journalism

Online policy

type of information control and privacy frequency & commitment criticism

Paid media

spread Lions stories across earned, own and

paid media

Media budget

Schedule your stories

measure your efforts

meet to review Club calendar

select activities to promote

expectations (4/4/1 model)

set tasks and $$$$

coordinate with zone/district

30 day club media plan

light club PR with stories

tell them with passion

tell them often

Thank you!

mob 0401 063 387 email bobcraw@webone.com.au twitter @bobcraw