usability testing how to's - eventhandler, london oct 24th 2013
Post on 18-Oct-2014
1.653 Views
Preview:
DESCRIPTION
TRANSCRIPT
USABILITY TESTING HOW TO’sFor small teams & little budgets
Evgenia (Jenny) Grinblo& www.eventhandler.co.ukLondon, UK Oct 24, 2013 (This is Henrik)
2
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
Hello, I’m...
Evgenia (Jenny) GrinbloUser Experience SpecialistFuture Workshops, London
0 / Usability testing introduction1 / What do we test: preparing a test plan2 / Facilitating a usability test & recording results3 / Analysing and presenting key learnings
USABILITY TESTINGWorkshop schedule
USABILITY TESTING: INTRODUCTION
How to run a £3000 fool-proof test
✓ The easiest, quickest, cheapest methods
✓ Tips on facilitating, note-taking, & prioritising
✓ How to run a usability test tomorrow
✓ Resources & tools to keep learning
4
WHAT TO EXPECT TODAY
5
http://bit.ly/1f9Pnzt
What is usability testing & why do it?
USABILITY TESTING: INTRODUCTION
USER EXPERIENCE BUILDING BLOCKS
6
http://bit.ly/1f9Pnzt
http://www.flickr.com/photos/7855449@N02/2779597129 Diagram by David Armano
USABILITY TESTING: INTRODUCTION
USABILITY IS A MAJOR BUILDING BLOCK OF A GOOD EXPERIENCE
7
http://bit.ly/1f9Pnzt
http://www.flickr.com/photos/7855449@N02/2779597129 Diagram by David Armano
USABILITY TESTING: INTRODUCTION
1. INTUITIVE (n.)Using what one feels to be true without conscious reasoning
8
http://bit.ly/1f9Pnzt
www.youtube.com
USABILITY TESTING: INTRODUCTION
9
http://bit.ly/1f9Pnzt
NEEDING INSTRUCTIONS MEANS SOMETHING CAN BE MADE MORE SIMPLE
USABILITY TESTING: INTRODUCTION
2. EASY TO USEDoesn’t make people feel stupid or inferior to the tool they are using. Helps them feel in control.
10
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
www.errorwallofshame.tumblr.com
11
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
3. ACCESSIBLEPeople of different abilities can use it
12
http://bit.ly/1f9Pnzt
YOU CAN’T DIFFERENTIATE IF THE EXPERIENCE IS BROKEN
USABILITY TESTING: INTRODUCTION
67.45% (AVERAGE E-COMMERCE CART ABANDONMENT RATE)
13
http://bit.ly/1f9Pnzt
EVERYONE DEEPLY UNDERSTANDS THE USERS
http://baymard.com/lists/cart-abandonment-rate
July 28, 2013
14
http://bit.ly/1f9Pnzt
http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it
USABILITY TESTING: INTRODUCTION
15
http://bit.ly/1f9Pnzt
http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it
USABILITY TESTING: INTRODUCTION
WHERE TO FIND USABILITY PROBLEMS
16
http://bit.ly/1f9Pnzt
Analytics(Impersonal)
Survey(Tricky)
Usability test(Immediate, easy)
USABILITY TESTING: INTRODUCTION
USABILITY TESTING
17
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
• Behavioral vs. Self-reported• Opportunity to ask “why?”• Motivates teammates• Removes “designer bias”• Can be done on prototypes• Can be cheap & quick
WHAT HAPPENS IN A USABILITY TEST?
18
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
Video: http://www.youtube.com/watch?v=QckIzHC99Xc
19
http://bit.ly/1f9Pnzt
TEST YOUR IDEAS REGULARLY WITH REAL PEOPLE
USABILITY TESTING: INTRODUCTION
USABILITY TEST STEPS
20
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
Recruit Participants
Prepare a test plan Test Analyse +
iterate
WHO DO WE TEST WITH?
21
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Anyone who hasn’t seen the app
‣ Similar demographics to real users (whenever possible)
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Friends, family, colleagues
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Friends, family, colleagues
‣ Social media followers
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Friends, family, colleagues
‣ Social media followers
‣ Existing customers
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Friends, family, colleagues
‣ Social media followers
‣ Existing customers
‣ Streets and coffee shops
WHERE DO WE FIND PARTICIPANTS?
22
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
‣ Friends, family, colleagues
‣ Social media followers
‣ Existing customers
‣ Streets and coffee shops
‣ Recruitment agencies (<expensive!)
WHEN DO WE TEST?AS EARLY AS POSSIBLE
23
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
Idea stage Definition stageExploring FocusingMany ideasHigh-level“Dream world”
Best ideasRefinedRealistic
DO USABILITY TESTING REGULARLY,WITH YOUR WHOLE TEAM
24
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
# OF TEAM MEMBERS EXPOSED TO USERS IS MORE IMPORTANT THAN # OF USERS
25
http://bit.ly/1f9Pnzt
http://www.uie.com/articles/user_exposure_hours/
USABILITY TESTING: INTRODUCTION
26
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
SOMETIMES IT’S HARD TO ACCEPT YOUR PRODUCT NEEDS HELP
https://twitter.com/adrianhungate/status/391954628184915970
WHEN YOU SEE SOMEONE IN PAIN, YOU WANT TO HELP THEM
27
http://bit.ly/1f9Pnzt
http://www.flickr.com/photos/martin_mcdonald/371884786/
USABILITY TESTING: INTRODUCTION
— DANIELLead Developer, Future Workshops
28
http://bit.ly/1f9Pnzt
“ I was completely surprised at how cumbersome the users experience with the app was. Basic tasks were which was so obvious to me were suddenly a huge barrier.
http://www.uie.com/articles/user_exposure_hours/
USABILITY TESTING: INTRODUCTION
— DANIELLead Developer, Future Workshops
29
http://bit.ly/1f9Pnzt
“ ... What the usability testing did for me was really prove how much tech people can lose sight of who they are building for. It about going back to basics in some cases.
http://www.uie.com/articles/user_exposure_hours/
USABILITY TESTING: INTRODUCTION
IN SUMMARY:USABILITY TESTING BENEFITS
30
http://bit.ly/1f9Pnzt
USABILITY TESTING: INTRODUCTION
1. Highlights where our product isn’t intuitive / easy to use
2. Puts team in the shoes of users
3. Helps sell product improvements to stakeholders/ clients
4. Helps prioritise feature backlog
5 minute breakTime for a
0 / Usability testing introduction1 / What do we test: preparing a test plan2 / Facilitating a usability test & recording results3 / Analysing and presenting key learnings
USABILITY TESTINGWorkshop schedule
PREPARING A TEST PLAN
To run a test, you need
PREPARING A TEST PLAN
To run a test, you need
‣ Some representation of your product
PREPARING A TEST PLAN
To run a test, you need
‣ Some representation of your product
‣ Preferably interactive
PREPARING A TEST PLAN
To run a test, you need
‣ Some representation of your product
‣ Preferably interactive
‣ Doesn’t have to be finished
PREPARING A TEST PLAN
To run a test, you need
‣ Some representation of your product
‣ Preferably interactive
‣ Doesn’t have to be finished
‣ Or: competitor product!
PREPARING A TEST PLAN
To run a test, you need
‣ Some representation of your product
‣ Preferably interactive
‣ Doesn’t have to be finished
‣ Or: competitor product!
‣ Idea of what you want to test
PREPARING A TEST PLAN
What do we test?
PREPARING A TEST PLAN
What do we test?
‣ General impressions
PREPARING A TEST PLAN
What do we test?
‣ General impressions
‣ Ease of use of critical features
PREPARING A TEST PLAN
What do we test?
‣ General impressions
‣ Ease of use of critical features
‣ Features we’re not sure about (e.g., is the help clear?)
PREPARING A TEST PLAN
What do we test?
‣ General impressions
‣ Ease of use of critical features
‣ Features we’re not sure about (e.g., is the help clear?)
‣ Response to design, iconography
PREPARING A TEST PLAN
What do we test?
‣ General impressions
‣ Ease of use of critical features
‣ Features we’re not sure about (e.g., is the help clear?)
‣ Response to design, iconography
Tip: start from high-level when testing prototypes, test the details with later builds
35
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
SET THE SCOPE
35
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
WHY will people use this product?
SET THE SCOPE
35
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
Narrow (Validating)
WHY will people use this product?
SET THE SCOPE
35
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
Narrow (Validating)
WHY will people use this product?
SET THE SCOPE
HOW do these people use this product?
SET THE SCOPE
36
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
Narrow (Validating)
ExploreHow is the value proposition of this tool fit in with people’s lives
ValidateHow do people perform specific task with this tool?
Confirm/iterate Observing what people do with this tool, in their own environment
SET THE SCOPE
37
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
Narrow (Validating)
ExploreHow is the value proposition of this tool fit in with people’s lives
ValidateHow do people perform specific task with this tool?
Confirm/iterate Observing what people do with this tool, in their own environment
First...
FIRST IMPRESSIONS: THE 5 SECOND TEST
38
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Ready?
39
http://bit.ly/1f9Pnzt
5 SECOND TEST QUESTIONS
40
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
• What is the purpose of the website/app?
• Name 3 things you can do with this website
• Who does this site or app belong to?
• How do you feel about this organisation?
SET THE SCOPE
41
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Wide (Generative)
Narrow (Validating)
ExploreHow is the value proposition of this tool fit in with people’s lives
ValidateHow do people perform specific task with this tool?
Confirm/iterate Observing what people do with this tool, in their own environment
Now...
PREPARING A DETAILED USABILITY TEST
42
http://bit.ly/1f9Pnzt
PREPARING A TEST PLAN
Recruit Participants
Prepare a test plan Test Analyse +
iterate
43
http://bit.ly/1f9Pnzt
THE MORE DETAILED YOUR ARTIFACT, THE MORE DETAILED THE FEEDBACK
USABILITY TESTING: INTRODUCTION
Choose a product to testTime: 10 minutes
EXERCISE 1
‣ We are going to validate an existing, finished product
‣ As a group, decide on a website or app to test
‣ It can be your app - I must be able to interact with it
Tip: avoid sites that require logging in (unless you have a login to share)
Show & Tell
EXERCISE 3
PREPARING A TEST PLAN
Scenario Structure
PREPARING A TEST PLAN
Scenario Structure
‣ Your character
PREPARING A TEST PLAN
Scenario Structure
‣ Your character
‣ Your motivation
PREPARING A TEST PLAN
Scenario Structure
‣ Your character
‣ Your motivation
‣ What you need to do
PREPARING A TEST PLAN
Scenario Structure
‣ Your character
‣ Your motivation
‣ What you need to do
‣ Any details like login information, etc
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
Set up the motivation
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
Set up the motivation
What we are testing
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
Set up the motivation
What we are testing
What we want/expect the user to do
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
Set up the motivation
What we are testing
What we want/expect the user to do
Motivation to do the task + instructions
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFO (passwords, etc)
// SUCCESS PATH
TASK
// SCENARIO
// INFO (passwords, etc)
Set up the motivation
What we are testing
What we want/expect the user to do
Motivation to do the task + instructions
Information necessary for the task
@ T
empl
ate
by @
grin
blo
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
Text note
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
Create a text note and make a bulleted list of ingredients
Text note
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
Create a text note and make a bulleted list of ingredients
Text note
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
Create a text note and make a bulleted list of ingredients
Text noteDon’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Create a text note and make a bulleted list of ingredients
Text noteDon’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Print-out of a recipe from the internet
Create a text note and make a bulleted list of ingredients
Text noteDon’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Print-out of a recipe from the internet
Create a text note and make a bulleted list of ingredients
Text note Share a note via e-mailDon’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Print-out of a recipe from the internet
Create a text note and make a bulleted list of ingredients
E-mail a note to a friend using swipe to share
Text note Share a note via e-mailDon’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Print-out of a recipe from the internet
Create a text note and make a bulleted list of ingredients
E-mail a note to a friend using swipe to share
Text note Share a note via e-mail
You really liked the new recipe and you think your friend Jenny will like it too.
Send the recipe to Jenny from within the app.
Don’t show this to the participant!
// SUCCESS PATH
// TEST PLAN FOR: // PART:// GROUP:
TASK
// SCENARIO
// GENERAL SCENARIO
// INFORMATION
// SUCCESS PATH
TASK
// SCENARIO
// INFORMATION
You need to cook a new recipe for the company potluck. You found a recipe online and now you need to buy the ingredients and cook it.
You need to remember what to buy. Use the app to make a shopping list you can take to the supermarket.
Print-out of a recipe from the internet
Create a text note and make a bulleted list of ingredients
E-mail a note to a friend using swipe to share
Text note Share a note via e-mail
You really liked the new recipe and you think your friend Jenny will like it too.
Send the recipe to Jenny from within the app.
Jenny’s email: jenny@futureworkshops.com
Don’t show this to the participant!
PREPARING A TEST PLAN
Scenario Tips
PREPARING A TEST PLAN
Scenario Tips
‣ Avoid using terminology from the interface (e.g., search, tag, filter)
PREPARING A TEST PLAN
Scenario Tips
‣ Avoid using terminology from the interface (e.g., search, tag, filter)
‣ Scenarios can have steps (e.g., find a recipe and add it to your collection)
PREPARING A TEST PLAN
Scenario Tips
‣ Avoid using terminology from the interface (e.g., search, tag, filter)
‣ Scenarios can have steps (e.g., find a recipe and add it to your collection)
‣ Escalate the difficulty as the test progresses
Test PlanTime: 20 mins
EXERCISE 2
‣ Define 3 key tasks that must be intuitive and easy to use in the application
‣ Identify the success paths for each task (what we expect users to do)
‣ Decide on a general scenario + write specific tasks
‣ Run through the test once
0 / Usability testing introduction1 / What do we test: preparing a test plan2 / Facilitating a usability test & recording results3 / Analysing and presenting key learnings
USABILITY TESTINGWorkshop schedule
USABILITY TEST STEPS
52
http://bit.ly/1f9Pnzt
FACILITATING A TEST & RECORDING RESULTS
Recruit Participants
Prepare a test plan Test Analyse +
iterate
Facilitating
‣ Practice staying quiet
‣ Remind the participant to speak out loud
‣ Don’t give anything away
‣ Be reassuring, say thank you
‣ If they get stuck, wait (a little)
FACILITATING A TEST & RECORDING RESULTS
Facilitator Cheat-Sheet
If they forget to think aloud
‣ "What are you thinking right now?"
‣ "What are you finding confusing on this screen?"
‣ "I know it's an unusual thing to do but could I please ask you to keep thinking out loud and talk as you go along? It really helps me understand your experience better."
FACILITATING A TEST & RECORDING RESULTS
Facilitator Cheat-Sheet
If they get stuck
‣ "This is very helpful for us, we are uncovering a lot of problems in the design that will help us make the app better."
‣ "I can already see how useful this is going to be in improving the app."
FACILITATING A TEST & RECORDING RESULTS
Facilitator Cheat-Sheet
If they have a question
‣ "Please continue in the way that makes sense to you. We will learn a lot from seeing how you proceed with this without any help."
‣ "I will be happy to answer your questions at the end. Please try to try this task for a bit longer."
FACILITATING A TEST & RECORDING RESULTS
Facilitator Cheat-Sheet
The golden go-to
‣ "We expected to uncover problems in the design. You are not doing anything wrong - we knew there would be issues and you are helping us find them."
FACILITATING A TEST & RECORDING RESULTS
58
http://bit.ly/1f9Pnzt
People will feel stupid.Make them feel at ease.
FACILITATING A TEST & RECORDING RESULTS
Ways to record our findingsFACILITATING A TEST & RECORDING RESULTS
Ways to record our findings
From easy to complicated
FACILITATING A TEST & RECORDING RESULTS
Ways to record our findings
From easy to complicated
‣ Pair up with a note-taker
FACILITATING A TEST & RECORDING RESULTS
Ways to record our findings
From easy to complicated
‣ Pair up with a note-taker
‣ DIY recording equipment
FACILITATING A TEST & RECORDING RESULTS
Ways to record our findings
From easy to complicated
‣ Pair up with a note-taker
‣ DIY recording equipment
‣ Professional recording equipment
FACILITATING A TEST & RECORDING RESULTS
Ways to record our findings
From easy to complicated
‣ Pair up with a note-taker
‣ DIY recording equipment
‣ Professional recording equipment
‣ Live-stream to a group of stakeholders
FACILITATING A TEST & RECORDING RESULTS
60
http://bit.ly/1f9Pnzt
Note-taking brings down 2 barriers to testing: time & equipment
(But I’ll give you some tips on recording later!)
FACILITATING A TEST & RECORDING RESULTS
Note-taking tips
Only record what’s important
‣ If someone is really happy
‣ If someone is really frustrated
‣ If someone fails a task
‣ Write down short quotes if you can
FACILITATING A TEST & RECORDING RESULTS
Notes Example
• Taps Map on merchant profile but this opens the system Maps
app — confused
• Goes to Search and types “coffee shops” but there are no results
— “why can’t I see what’s around me?”
• "If I had to think about something around me, I’d start the
merchant profile and expect to see other things around me"
• The icons aren’t telling me that Cafe Nero is a coffee shop
FACILITATING A TEST & RECORDING RESULTS
What to bring to the testPrinted scenarios & tasks for participant
Printed scenarios & tasks with success paths for facilitator
Facilitator script
Optional: List of pre-test and debrief questions
Consent form (if needed)
Pen + paper / recording tools
Test setup checklist
FACILITATING A TEST & RECORDING RESULTS
Setting up the testReset the mobile app / site to the default settings
Clear the test area of any open documents, written notes, etc.
Prepare participant forms: scenarios, intro script, consent form
Optional: Verify the recording equipment
Optional: Make sure the brightness on the screen is reduced
FACILITATING A TEST & RECORDING RESULTS
Usability TestTime: 40 minutes
EXERCISE 3
‣ Every 8 minutes, swap one member of your group in exchange for a member from another group
‣ The ‘foreign’ member is the participant
‣ Start running through the test you’ve planned
‣ Everyone else in the group should be a facilitator and a note-taker at least once
Show & Tell
EXERCISE 2
0 / Usability testing introduction1 / What do we test: preparing a test plan2 / Facilitating a usability test & recording results3 / Analysing and presenting key learnings
USABILITY TESTINGWorkshop schedule
USABILITY TEST STEPS
68
http://bit.ly/1f9Pnzt
ANALYSING & PRESENTING FINDINGS
Recruit Participants
Prepare a test plan Test Analyse +
iterate
What to do with all the data?
‣ Identify changes with the biggest impact & smallest effort as a team
‣ Find the “low-hanging fruit”
‣ What has impact on the bottom line?
‣ Put everything else in the ice-box
ANALYSING & PRESENTING FINDINGS
Identifying key findings
High-priority: people fail, or abandon the task
Medium: people succeed but are frustrated and unhappy
Low: people would enjoy the app more if...
ANALYSING & PRESENTING FINDINGS
Identifying key findings
High-priority: people fail, or abandon the task
Medium: people succeed but are frustrated and unhappy
Low: people would enjoy the app more if...
Tip: Work hard to prioritise the highest-impact items. You can’t fix everything.
ANALYSING & PRESENTING FINDINGS
Presenting findingsANALYSING & PRESENTING FINDINGS
Presenting findingsANALYSING & PRESENTING FINDINGS
Interface screenshot here
Presenting findingsANALYSING & PRESENTING FINDINGS
Interface screenshot here
Task
Presenting findingsANALYSING & PRESENTING FINDINGS
Interface screenshot here
Task
What we expected to happen
Presenting findingsANALYSING & PRESENTING FINDINGS
Interface screenshot here
Task
What we expected to happen
What really happened
Presenting findingsANALYSING & PRESENTING FINDINGS
Interface screenshot here
Task
What we expected to happen
What really happened
What we can fix right now
Identifying Key FindingsTime: 15 mins
EXERCISE 4
‣ As a group, debrief on each person’s notes
‣ Find 2 high, 2 medium, and 2 low-priority usability problems
‣ What will you fix first? Why?
‣ Jot down a quick summary of key findings to present to the larger group
Show & Tell
EXERCISE 3
SummarySUMMARY & CONCLUSION
Summary
‣ Match your test artifact to your scope
SUMMARY & CONCLUSION
Summary
‣ Match your test artifact to your scope
‣ Plan realistic scenarios that don’t give away the test purpose
SUMMARY & CONCLUSION
Summary
‣ Match your test artifact to your scope
‣ Plan realistic scenarios that don’t give away the test purpose
‣ Be encouraging and open to feedback
SUMMARY & CONCLUSION
Summary
‣ Match your test artifact to your scope
‣ Plan realistic scenarios that don’t give away the test purpose
‣ Be encouraging and open to feedback
‣ Record only what’s needed
SUMMARY & CONCLUSION
Summary
‣ Match your test artifact to your scope
‣ Plan realistic scenarios that don’t give away the test purpose
‣ Be encouraging and open to feedback
‣ Record only what’s needed
‣ Prioritise findings for maximum impact
SUMMARY & CONCLUSION
DIVE IN MORE DEEPLY
76
http://bit.ly/1f9Pnzt
Remote ResearchNate Bolt & Tony
Tulathimutte
DIY Usability Testing
Steve Krug
Lean UXJeff Gothelf
SUMMARY & CONCLUSION
“
http://www.humanfactors.com/ROIposter.asp
Any intelligent fool can make things bigger and more complex. It takes courage, and a touch of genius, to move in the opposite direction.
– Albert Einstein
77
A FINAL THOUGHT
SUMMARY & CONCLUSION
INTRODUCTION
Thank you!Jenny@futureworkshops.comwww.grinblo.comTwitter: @grinblo
78
top related